Innovation alone is no longer enough.
As Indonesian consumers become more value-conscious and distribution continues to fragment across channels, FMCG success in 2026 depends on one critical factor: execution excellence
In this edition of T-Talk by Vxceed, industry experts unpack what is actually driving growth in Indonesia’s FMCG sector — and where brands continue to lose momentum despite strong products and innovation pipelines.
This conversation focuses on the realities of operating in Indonesia today: scaling the right SKUs, strengthening route-to-market discipline, and using technology to support better, faster decisions on the ground.
Speakers Featured in This Conversation
Cyril Ovely
Co-Founder & CTO, VxceedTechnology leader focused on FMCG sales execution, AI-enabled decision systems, and route-to-market transformation across Asia, Africa, and the Middle East.
Pratitis Adi N
Commercial & Revenue Growth Management AdvisorFMCG leader specializing in pricing, portfolio strategy, and execution-led growth across emerging markets.
Banto Twiseno
Consumer Insights Expert. EX-UnileverFMCG leader with deep experience in understanding Indonesian consumer behavior across income segments, channels, and categories.
What This T-Talk Covers
This discussion goes beyond surface-level trends and gets into the practical choices FMCG leaders must make to win in Indonesia’s current market environment.
You’ll hear perspectives on:
- Why many FMCG innovations struggle to scale in Indonesia
- How execution gaps quietly erode growth and margins over time
- The consumer behaviors that have changed, and those that haven’t
- Why focusing on gold SKUs and disciplined availability still matters most
- How AI, data, and real-time visibility are strengthening sales execution and decision-making
Rather than chasing every new channel or innovation, the conversation centers on where to focus, what to simplify, and how to execute better at scale.
Why Watch This T-Talk
This session is designed for FMCG leaders who are moving past experimentation and focusing on what actually delivers results in Indonesia’s market today.
It is especially relevant for:
- Commercial and sales leaders
- Route-to-market and GTM teams
- Revenue growth and portfolio owners
- Digital, data, and transformation leaders
If you are responsible for growth, margins, or execution in Indonesia’s FMCG ecosystem, this conversation offers grounded perspectives that cut through noise and trends.
