The Hidden Crisis in CPG Distribution
In fragmented markets, van sales keep your brand visible across thousands of small-format stores — but they're also where cost-to-serve quietly rises.
Under-loaded routes
Reduce daily productivity and inflate cost-to-serve
Stale returns
Trap capital in motion and erode margins
Over-frequent visits
Incorrect SKU mixes reduce sales potential
Idle inventory
Missed calls that never make it to a report
Vanalyser identifies where to adjust load mix and visit rhythm to reduce cost-to-serve and lift route productivity, ensuring every kilometer contributes to profitable performance.
The Solution
Performance forensics for your routes.
Vanalyser is a 14-day operational and financial diagnostic focused on your van-sales execution.
It analyses route patterns, service frequency, and load accuracy to reveal where productivity drops and cost-to-serve quietly rises. By linking these operational gaps to their financial impact on sales velocity, waste, and working capital, Vanalyser quantifies the margin opportunity hidden in your daily route.
14-day end-to-end analysis
Powered by Lighthouse AI
Financial translation
Clear financial translation of operational inefficiencies
Actionable recommendations
Backed by real data from your operations
Execution-ready insights
Connect field execution to profit
What You'll Discover
Each pillar connects to measurable financial impact: rupees gained, losses prevented, and capacity released.
| Diagnostic Pillar | What We Measure | What You'll Discover |
|---|---|---|
| Load Efficiency | Cube & weight utilization, SKU mix accuracy | Where over or under-loading reduces sales and inflates logistics cost |
| Stockouts & Missed Sales | Frequency and value impact by route/SKU | How inaccurate loading creates invisible revenue loss |
| Reloads & Returns | Reload trips, stale returns, write-offs | Cost of rework and the true margin drain of inefficient routing |
| Sales Productivity | Sales per visit, per km, per hour | Which territories deliver low yield and how to rebalance them |
| Drop Size & Mix Spread | Average order size, SKU breadth per drop | Missed opportunity from wrong mix or under-selling |
| Working Capital on Wheels | Days of inventory, slow-moving share | Value locked in dead stock and how to release it through better load planning |
| Freshness & Expiry | % near-expiry or returned stock | Loss of freshness and retailer confidence |
| Coverage & Route Effectiveness | Outlet reach vs. planned | Where to optimize service levels and coverage without increasing cost |
| Forecasting Readiness | Load accuracy vs. actual off-take | How predictable your data is for AI-guided planning |
What Leading FMCG Brands Have Uncovered
Every data set reveals the same story: hidden inefficiency turned into measurable ROI.
Van Utilization (Weight/Cube)
Reload Trips per Route
Returns & Write-offs
Sales per Van per Day
Working Capital in Vans
Coverage Compliance
Expiry / Old Stock
How the 14-Day Sprint Works
Establish the Baseline
- We integrate your sales, route, van, and SKU master data.
- Lighthouse performs automated data quality and attribute checks (weight, cube, pack size, compartment type, etc.).
- A baseline dashboard is generated to capture your current KPIs — the "as-is" picture.
Run the Simulation
- Lighthouse AI runs counterfactual simulations to estimate what optimized loading would look like for your top routes.
- Route-SKU and category-mix analysis highlight where most inefficiencies lie.
- We co-review the findings in an interactive debrief workshop, linking every issue to potential savings or growth.
Deliverables You Receive
- 1Summary deck with key insights and quantified upside
- 2Detailed KPI & metric dashboard
- 3Opportunity Quantification Sheet (Sales / Cost / Working Capital)
- 4Recommended next steps for pilot or scale-up
Why Vanalyser by Vxceed
Traditional Systems
Digitize the problem — automating inefficiency without insight
Vanalyser
Delivers intelligence — quantifying the opportunity
With Vanalyser, van-sales becomes a measurable growth lever backed by AI precision, execution-ready insights, and proven financial outcomes.
What You Provide & What You Get
1You Provide
-
Two to three weeks of van-sales and inventory data (CSV or API)
-
Access to 10–15 representative vans or 2–3 territories
-
One point of contact from Sales or Operations
2You Get
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A complete financial X-ray of your secondary distribution
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Clear visibility of revenue leakages and trapped capital
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Quantified readiness for AI-driven van-load optimization
No operational change. No disruption. Just clarity and control.
Act Before the Loss Compounds
Every week of delay costs real money — unsold inventory, idle capital, missed outlets.
Competitors are already optimizing; the advantage gap widens with time.
The question isn't "Should we?" It's "Can we afford not to know?"
