Case Study

Multi-industry Business Group Streamlines Field Sales Operations

Al Batha Multi Industry

Business Context

This UAE-based large conglomerate faced challenges in integrating its mobile field sales operations with its existing SAP R/3 enterprise system. With over 3,500 employees across 20 companies spanning diverse industries like manufacturing, engineering, distribution, and construction, the organisation needed a solution to increase efficiency and competitiveness.

The Challenge

The company’s field sales team, responsible for mobile sales, relied on manual processes that were time-consuming and error-prone. Data entry from each mobile agent took between two to three hours per week, leading to inefficiencies and administrative burdens. Additionally, the lack of integration between the mobile operations and the SAP R/3 system made it difficult to maintain data integrity and real-time information flow.

The Solution

Empowering Field Sales: Vxceed's Mobile Integration with ERP system Transforms Sales Operations

To address these challenges, the conglomerate partnered with Vxceed. Vxceed's solution, empowered the company’s sales team with up-to-date customer information, product details, and pricing data on their handheld devices.
The key to the success of this mobile project was the integration between Vxceed’s solution and the SAP R/3 system.

The Benefits

By implementing Vxceed’s solution and integrating it with SAP R/3, this family-owned group achieved significant benefits:

  • Increased Efficiency and Productivity: The automation of field sales processes freed up two full-time employees, allowing them to focus on customer-centric activities like promotions and pricing.
  • Competitive Advantage: Improved inventory management eliminated unnecessary trips to the warehouse, enhancing speed and reliability of deliveries.
  • Enhanced Customer Service: Access to detailed customer profiles, buying patterns, and inventory data enabled sales agents to make informed decisions and provide accurate information to customers.
  • Reduced Administrative Effort: The time needed to settle accounts decreased by 30%, with reconciliation taking minutes instead of hours.
  • Return on Investment (ROI): Tighter control over stock, cash, and promotions, coupled with process automation, enabled the company to generate substantial ROI within one year.

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