Business Context
This bottle manufacturer, a prominent franchise bottler based in Chandigarh, India, is a key player in the beverage industry.
Established in 1967 as part of a global conglomerate, this leading franchisee bottler operates bottling plants in Chandigarh and Jammu. The company's distribution network spans across the vast territories of Punjab, Himachal Pradesh, Jammu, Kashmir, and Ladakh. In January 2020, the company embarked on a transformative journey by partnering with Vxceed to implement the XnappSales platform, aiming to automate and enhance its secondary sales and distribution processes.
The Challenge
Inefficiency and Missed Opportunities
The company’s model was characterized by a mix of presales and van sales, with the latter being preferred for its ability to quickly fulfil retailer demands. However, this model was fraught with inefficiencies. Vans, loaded with a predetermined SKU mix, often ran out of stock for certain items, leaving subsequent customers unserviced. The inability to adjust loads on-the-go, coupled with the need for additional processes to track unmet demands, significantly increased operational costs and time to serve, ultimately impacting customer satisfaction. The lack of visibility into these additional deliveries was a major productivity bottleneck that they needed to address.
The Solution
Enhancing Flexibility and Visibility
Vxceed introduced a groundbreaking and transformative 'Feeder Capability' to van sales process, seamlessly integrated with the existing XnappSales platform. This innovative solution allowed for the creation of supplementary load outs for a van within a single trip, enhancing flexibility and responsiveness.
- The 'Feeder Capability' feature, seamlessly integrated into the existing XnappSales platform
- Enabled the creation of supplementary load outs for vans within a single trip
- Maintained traceability of each supplementary load
- Facilitated the consolidation of all loads for settlement at the end of the trip
- Provided critical insights into the number of supplementary loadouts by route and day
- Enabled better planning and execution of van sales operations
- Improved visibility and control over the van sales process
The Outcome
Increased Efficiency and Market Coverage
The introduction of Vxceed's feeder capability marked a turning point for the company, leading to significant improvements across several key performance indicators:
Reduction in Missed Sales
The ability to adjust van loads on the fly drastically reduced instances of stockouts, ensuring that customer demands were met promptly.
Enhanced Demand Service: The peak season, often a challenging period for beverage distributors, saw a marked improvement in demand service, with quicker turnaround times.
Expanded Market Coverage: With more efficient load management, vans were able to service more outlets, thereby increasing the company’s market penetration.
Satisfied Customer Base
The overall efficiency gains and increased sales led to a more satisfied and loyal customer base.
These outcomes not only underscored the efficiency gains and increased sales but also helped the organization gain strategic advantage in the competitive beverage market and unlock significant business value.
A Model of Distribution Excellence
The partnership between the top franchisee bottler and Vxceed has set a new standard for distribution efficiency in the beverage industry. By addressing the critical challenges of stock management and demand fulfillment, Vxceed's solution has not only improved operational efficiency but also enhanced customer satisfaction and market reach. This is a compelling example of how innovative solutions can transform business operations and drive success in a competitive market.
