AI-Powered Execution Intelligence Platform That Thinks Three Steps Ahead
Lighthouse AI is Vxceed's unified distribution excellence platform built for CPG brands operating in
complex, high-variance markets. Our platform aligns commercial strategy with on-ground execution by
connecting field activity, distribution operations, and decision intelligence into a single system of
action.
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AI-Native Solutions
Intelligent Execution
Scalable Architecture
Enterprise-Grade Security
✨
New Release
Lighthouse SFA 3.0 is here!
Everything your field team needs and more.
AI-powered workflows, predictive insights,
and Enterprise+ capabilities that turn every store visit into a strategic advantage.
See What's New →
Commercial Excellence Teams
Digitized Trade Agreements
End-to-end automation of contracts, approvals, and consent workflows.
AI-driven validation and ledger visibility to control leakages and measure ROI.
Connect trade promotions to sales uplift and retailer performance.
Real-time analytics on discount utilization, claim turnaround, and margin
improvement.
Demand Capture
Capture market demand signals in real time to identify gaps early and guide
sharper commercial decisions.
Sales Execution
Drive disciplined execution across outlets with clear priorities, compliance
tracking, and continuous performance visibility.
Key Account Management
Manage key outlets with better visibility into execution quality, assortment
compliance, and performance trends.
Channel Management
Align channel programs with in-market execution by tracking performance and
compliance across segments.
Target Monitoring
Track execution against targets while programs are live, enabling faster course
correction.
Productivity
Improve field productivity by focusing effort on the right outlets and actions.
Terms of Trade
Digitize and govern trade terms to ensure clarity, consistency, and compliance in
the market.
Asset Management
Track in-market assets with visibility into placement, usage, and returns.
Returns Management
Streamline returns to reduce leakage and maintain execution discipline.
Claims Processing
Automate and govern claims to improve accuracy and settlement speed.
Revenue Growth Teams
Align primary and secondary demand with dynamic planning at SKU and distributor
level.
Pricing and RGM Intelligence
Optimize pack, price, and promo combinations using sell-in/sell-out analytics.
Bridge revenue leakage by linking promotion data with trade spend and
distribution costs.
Omnichannel Demand Capture
Aggregate demand across B2B, field, and tele sales to improve predictability
and off-take.
Pricing
Support pricing decisions with execution-linked insights and market
responsiveness.
Trade Promotion Management
Plan, execute, and monitor promotions end to end so ROI is visible while campaigns
are still active.
Demand Forecasting
Improve forecast accuracy by combining historical data with real execution
signals.
Revenue Targets
Translate top-down targets into executable actions with continuous tracking.
Procurement
Align procurement with demand patterns and execution realities.
Primary Replenishment
Enable signal-driven replenishment to reduce stockouts and excess inventory.
Trade Loyalty
Link loyalty programs to execution quality and business outcomes.
Route-to-Market Teams
AI-Powered Route Optimization
Automate routing and load planning to reduce cost-to-serve and delivery time.
Equip sales teams with guided journeys, order recommendations, and performance
analytics.
Distributor Performance Visibility
Track sales, returns, and fulfillment at distributor-SKU-day level.
Market Coverage Expansion
Identify whitespace, onboard outlets digitally, and improve sales force
productivity.
Inventory Management
Maintain real-time visibility into inventory positions and risks across the
network.
Market Model
Design RTM structures using execution data rather than assumptions.
Route Planning
Optimize routes to improve coverage, service levels, and field efficiency.
Channel / Distributor Management
Monitor distributor performance, compliance, and health with objective metrics.
Sales Force Effectiveness
Improve effectiveness by linking effort, execution quality, and outcomes.
Master Data Management
Maintain clean, validated outlet and distributor master data at scale.
Targets for Field Force
Align field targets with real market potential and execution capacity.
Incentives for Field Force
Design incentives tied to execution quality, not just activity volume.
Innovations Driving CPG Distribution
Smarter Van Load Planning
AI-guided loading for optimal availability on every route.
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Dynamic Route Optimization
Intelligent routes that adapt to demand and market conditions.
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AI-Driven Primary Replenishment
Ensure every distributor is stocked with what sells, automatically.
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Real-Time Execution Signals
Instant alerts that help field teams fix issues before they impact revenue.
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Unified Loyalty for General Trade
Performance-linked rewards that strengthen both retailer and distributor
partnerships.
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How Leading CPG Brands Use Lighthouse AI in Practice
How Coca-Cola Nepal Strengthened Market Execution with Vxceed's Lighthouse AI DMS
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Strengthening Retailer Expansion for a Leading FMCG Brand in India
Read More →
How Vxceed Revolutionized Rural Market Operations for a Leading Personal Care
Brand
Read More →
Ready to Transform Your Distribution Execution?
See how Lighthouse AI can bring clarity, control, and intelligence to your CPG
distribution operations.
Request a Demo
