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Lighthouse leverages AI ML and advanced analytics with predictive modelling to enhance decision-making, streamline operations, and maximize efficiency.

Stay ahead of the competition and experience the future of CPG distribution with Lighthouse.​

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Commercial Excellence Illustraion

For Commercial Excellence Teams

Maximise sales performance with efficient claims processing, strategic trade terms, key account management, and effective returns and asset management.

Demand Capture

  • bullet point iconPredicts customer demand accurately using Data Analytics.
  • bullet point iconMonitors market trends and consumer behaviour.
  • bullet point iconAligns inventory levels with predicted demand
  • bullet point iconMinimizes stockouts and overstock situations.

Sales Execution

  • bullet point iconEnsures products are available at the right place and time.
  • bullet point iconImplements and tracks promotional activities to boost sales.
  • bullet point iconOptimizes product display and shelf placement.

Key Account Management

  • bullet point iconDevelops strong relationships with key accounts.
  • bullet point iconProvides tailored solutions to meet specific needs of key accounts.
  • bullet point iconMonitors and evaluates the performance of key accounts.

Channel Management

  • bullet point iconDevelops a clear strategy for each distribution channel.
  • bullet point iconOptimizes channel performance through regular reviews.
  • bullet point iconBuilds and maintains strong partnerships with channel partners.

Target Monitoring

  • bullet point iconTracks KPIs to measure progress against targets.
  • bullet point iconUses performance data to adjust strategies and tactics.

Productivity

  • bullet point iconImplements processes to improve operational efficiency.
  • bullet point iconOptimizes allocation of resources to maximize productivity.
  • bullet point iconEnsures continuous improvement to enhance productivity.

Terms of Trade

  • bullet point iconStreamlines Trade Agreements.
  • bullet point iconReduces manual processing.
  • bullet point iconMinimizes errors and discrepancies.
  • bullet point iconAccelerates transaction cycles.

Asset Management

  • bullet point iconImplements systems to track and manage assets effectively.
  • bullet point iconOptimizes the utilization of assets.

Returns Management

  • bullet point iconStreamlines Returns Process for bottling businesses.
  • bullet point iconOptimizes systems for managing empty bottle returns.
  • bullet point iconImproves inventory management through efficient returns handling.

Claims Processing

  • bullet point iconImplements a robust claims management system.
  • bullet point iconEnsures claims are processed efficiently and accurately.
  • bullet point iconResolves claims quickly to maintain customer satisfaction.

For Revenue Growth Management Teams

Boost revenue with precise replenishment, strategic procurement, optimised pricing, impactful trade promotions, channel incentives, and accurate demand forecasting.

Revenue Growth Management Illustraion

Pricing

  • bullet point iconSets optimal price points to directly impact profit margins.
  • bullet point iconHelps position products competitively in the market.
  • bullet point iconAffects consumer perception and demand elasticity.
  • bullet point iconEnables dynamic pricing adjustments based on market conditions and competitors.

Trade Promotion

  • bullet point iconDrives short-term demand and sales volume through discounts and special offers.
  • bullet point iconEncourages retailers to prioritize and promote specific products.
  • bullet point iconEnsures efficient allocation of promotional budgets to maximize ROI.
  • bullet point iconUtilizes data analytics to forecast and evaluate promotion effectiveness.

Demand Forecasting

  • bullet point iconImproves inventory management by predicting future demand accurately.
  • bullet point iconEnhances supply chain efficiency by aligning production and distribution with demand forecasts.
  • bullet point iconSupports sales planning and budgeting for revenue growth.
  • bullet point iconIdentifies and responds to market trends and consumer behaviour.

Revenue Targets

  • bullet point iconEstablishes strategic revenue goals for the organization.
  • bullet point iconProvides benchmarks for measuring performance and success.
  • bullet point iconAligns all departments towards common financial objectives
  • bullet point iconFacilitates long-term financial planning and resource allocation.

Procurement

  • bullet point iconManages costs by negotiating favourable terms with suppliers.
  • bullet point iconEnsures the quality and availability of raw materials and products.
  • bullet point iconBuilds and maintains strong relationships with suppliers.
  • bullet point iconMitigates risks related to supply chain disruptions.

Primary replenishment

  • bullet point iconEnsures continuous availability of stock to meet consumer demand.
  • bullet point iconImproves order fulfilment rates and reduces stockouts.
  • bullet point iconEnhances distribution efficiency and reduces lead times
  • bullet point iconIncreases customer satisfaction by maintaining product availability.

Trade Loyalty

  • bullet point iconStrengthens partnerships with retailers through loyalty programs.
  • bullet point iconProvides incentives for retailers to prioritize and promote products.
  • bullet point iconEnhances brand loyalty among retailers and consumers.
  • bullet point iconEnsures consistent sales through repeat purchases and retailer support.
Route To Market Illustraion

For Route To Market Teams

Optimize your distribution network. Streamline route planning, delivery scheduling, and gain real-time performance insights.

Inventory Management

  • bullet point iconOptimizes stock levels to meet demand.
  • bullet point iconTracks inventory in real-time, minimizing stockouts and overstock.
  • bullet point iconMinimizes waste and ensures freshness for perishable goods.
  • bullet point iconControls storage and handling costs for supply chain efficiency.

N-tier Model

  • bullet point iconSupports diverse distribution models for various business needs.
  • bullet point iconOffers flexibility and scalability to adapt to growth.
  • bullet point iconFacilitates seamless integration with existing systems and applications.
  • bullet point iconEnhances overall visibility and control across the distribution network.

Route Planning

  • bullet point iconOptimizes delivery routes to minimize costs and maximize efficiency.
  • bullet point iconEnsures all market segments are served, boosting customer satisfaction.
  • bullet point iconAdjusts routes based on real-time conditions and demand.

Channel/DT Management

  • bullet point iconOptimizes channels to maximize sales through productive outlets.
  • bullet point iconManages cost-to-serve by optimizing distribution and reducing inefficiencies.
  • bullet point iconTailors distribution strategies for market segments, enhancing effectiveness and satisfaction.

Sales Force Effectiveness

  • bullet point iconTracks sales team performance to align with business goals.
  • bullet point iconOffers ongoing training to enhance sales force skills and effectiveness.
  • bullet point iconImplements strategies to enhance sales team productivity effectively.

Master Data Management

  • bullet point iconLeverages MDM to unify accurate customer data across channels.
  • bullet point iconSegments market using consolidated data for effective distribution.
  • bullet point iconCombines historical data and insights for accurate demand forecasting.
  • bullet point iconTracks key performance indicators across segments to refine distribution.

Targets for Field Force

  • bullet point iconEstablishes clear, achievable targets for field force performance.
  • bullet point iconAligns performance incentives with targets to effectively motivate the field force.
  • bullet point iconMonitors progress continuously to identify improvements and provide feedback.

Incentives for Field Force

  • bullet point iconUses incentives to motivate the field force to exceed targets.
  • bullet point iconHelps in retaining top talent for high performance.
  • bullet point iconEnsures that incentives are aligned with business objectives.

Case Studies

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