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Highlights:
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Streamlined Distribution operations involving brand, channel partners, sales team(s) and retailers
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Eliminated lengthy workflows that previously required extensive manual input to manage primary and secondary sales in the market
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Enabled real-time visibility to secondary stock and sales
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Enabled incremental stock loading without restarting workflows.
After partnering with Vxceed, they streamlined their workflows, gaining real-time visibility that significantly reduced approval times and increasing distributor satisfaction, ultimately enabling faster market reach and improved operational efficiency.
Challenges Faced
A global leader in skin and personal care, faced significant operational inefficiencies. Their previous solution posed several challenges such as:
- Lengthy procedures for onboarding distributors.
- Limited flexibility in defining pricing by channels hindered the ability to offer competitive and targeted pricing to customers.
- Complex workflows requiring extensive manual input.
- Disconnected systems and offline stock management caused delays, inaccuracies, and problems in syncing updates between platforms.
- Limited visibility for distributors regarding credit sales and pending invoices.
- Limited trade promotion width, hindering targeted promotions and missed revenue opportunities.
- Trade promotion performance tracking required extensive manual effort and lacked real-time insights.
- Longer billing cycles due to dependency on hourly jobs to generate exportable data for the finance system.
The Vxceed Solution
- Replaced the legacy DMS system with Vxceed’s DMS and Central platform designed for complex distributor workflows.
- Implemented seamless integration with their SFA, enabling real-time data synchronization.
- Streamlined workflows for incremental stock loading and approvals, reducing manual processes.
- Provided visibility into credit sales and pending invoices, enhancing transparency for distributors.
- Enabled on-demand data generation for billing processes, significantly reducing customer billing cycle times.
- Simplified complex trade promotions, making products more attractive and driving market growth.
- Delivered real-time analytics through dashboards, offering instant visibility into secondary sales.
- Segment outlets and identify those needing attention, driving improved business volumes and targeted engagement.
The ability to sync data effortlessly between platforms has made day-to-day operations significantly easier for distributors.
Results
- Faster distributor approvals and pricing adjustments.
- Improved stock management with incremental loading capabilities, resulting in better secondary fill rate.
- Better retailer engagement to drive width distribution.
- Real-time visibility for distributors into stock, sales, and settlements.
- Reduced delays and errors in syncing master data between systems.
Distributors now have complete visibility into stock movements and pending invoices, streamlining their operations and improving efficiency.
Why Did They Choose Vxceed?
- Trusted by leading FMCG brands to deliver scalable and impactful solutions.
- 15+ years of industry expertise to overcome complex distribution challenges.
- Ability to simplify incremental capabilities like stock loading and credit sales tracking.
- Proven expertise in integrating multiple platforms seamlessly to enhance visibility and usability.