Business Context & Client Background
In the dynamic and diverse markets of the GCC, spanning across seven nations, this top FMCG company stands out as a conglomerate with a broad spectrum of offerings in the food industry. Their operations encompass the production and distribution of a variety of products including oil, ice cream, biscuits, and bakery and flour-related goods. Since its inception in 1975, the multinational giant has grown into a global powerhouse, headquartered in the United Arab Emirates. The company boasts a vast network of 95 operations across 49 countries, employing a workforce of over 12,000 individuals. The company’s extensive product range is distributed across five continents, supported by a robust portfolio of more than 80 brands. This has solidified their position as a leading and highly diversified entity in the Middle East.
The Challenge
The FMCG brand faced several challenges that hindered their operational efficiency and growth potential:
- Inadequate control over customer credit and collections posed a significant financial risk.
- The absence of a system to monitor customer-level targets led to missed opportunities and inefficiencies.
- Lack of oversight on route compliance affected the distribution network's reliability.
- The need for a structured approach to expanding market coverage.
- Difficulty in implementing programs and mandates across the organisation.
The Solution
XnappSales Emerges as the Game-Changer: Transforming Operations with Robust Credit Control and Real-Time Visibility
Vxceed's XnappSales emerged as the game-changer for the brand, offering a suite of tools that revolutionised their sales and distribution operations:
- The platform enabled precise monitoring of targets at various levels, including Salesman, Beat, and outlet, ensuring accountability and focus.
- XnappSales' robust credit control features allowed for a more streamlined approach to managing credit terms with customers and sales representatives.
- With Xnappsight, managers gained the ability to monitor their sales teams in real-time, fostering a culture of transparency and proactive management.
- The controlled implementation of programs through the app ensured that strategic initiatives were executed effectively.
The Outcome
The implementation of Vxceed's solutions led to transformative outcomes for the global group. The company experienced a significant improvement in operational control, target monitoring, and financial management. The enhanced visibility into sales activities and the ability to enforce compliance with company programs resulted in a more efficient and effective sales process.
