The Distribution Platform Built for How CPG Channels Actually Move
Lighthouse DMS gives your distributors real-time inventory control, automated order
fulfilment, and full trade spend transparency, so every transaction from sell-in to sell-out is tracked,
reconciled, and working for your brand.
Your distribution network is big. But is it actually under
control?
01
No real-time visibility into distributor stock.
Brands make replenishment decisions on stale data. Distributors run out of fast movers,
sit on slow ones, and neither side has a clear picture of what is on shelf or in the warehouse.
02
Trade spend that disappears into the channel.
Schemes go live, distributor claims arrive weeks later, and reconciliation becomes a
manual exercise. The ledger between sell-in discounts, market spend, and outlet wallets is never clean.
03
N-tier distribution running on spreadsheets.
Sub-distributors transact offline, claims bubble up inconsistently, and there is no single
platform connecting the brand, main DT, sub-DT, and outlet into one reconciled view of secondary sales.
What Lighthouse DMS delivers
Full distribution control, from brand to last-mile outlet
Six capabilities that connect your entire distribution network on one platform,
replacing manual reconciliation, channel blind spots, and disconnected DT operations with real-time data,
automated workflows, and a unified view of every transaction.
Real-Time Inventory Visibility
Live stock positions across every DT depot, van, and warehouse bin location. Batch
management, FIFO allocation, physical count, and stock transfer, all in one system.
Automated Order Fulfilment
Orders routed, allocated, and dispatched with advanced rules including SKU substitution,
FIFO inventory, and dynamic delivery route generation. No manual intervention required.
Digital Trade Spend Ledger
Every scheme discount, outlet wallet payout, and sub-DT compensation is captured
automatically in the DTS ledger. No claims disputes, no reconciliation lag, complete transparency for brand
and distributor.
N-Tier Distribution Support
One platform for main DTs, sub-DTs, and wholesalers. Sub-DT wallets adjust on DT invoices
automatically. The full chain from brand to retailer is connected without architectural workarounds.
Outlet Wallet and Cashless Collections
Rebates, loyalty points, and fixed payouts accrue automatically into a single outlet
wallet. Retailers pay digitally via UPI. Credit limits, reminders, and AR management run without manual
follow-up.
Primary Replenishment Planning
Automated PO generation based on replenishment rules, ASN handling, and GRN confirmation.
The full P2P cycle from purchase order to stock put-away is managed end to end.
Platform Capabilities
One platform. Every distribution workflow.
Real-Time Inventory Across Every Node
Complete warehouse control from primary receipt to last-mile delivery, without manual
stock reconciliation.
Warehouse View — Live Stock
Live
Stock by Location
Warehouse A
3,240 units, 18 SKUs
Healthy
Van 07 (Rajesh)
440 units loaded, 3 SKUs
In Market
Bin B-12
Fast mover, FIFO active
Reorder
Batch and Expiry
BatchExpiryQty
B-2024-11Mar 2026840
B-2024-09Jan 2026210
B-2024-07Nov 202560
AI Insight
Bin B-12 hits reorder point
in 3 days. Auto-PO scheduled for tomorrow.
Real-time stock across van, warehouse, and bin locations with batch and expiry tracking
Automatic FIFO allocation on pick lists and load-outs, with van and warehouse settlement
Market and primary returns handled with full inventory and AR reconciliation
From Capture to Delivery, Automated
Orders flow from field rep or B2B app through allocation, fulfilment, and delivery without
manual handoffs.
Order Pipeline — Today
Live
142
Captured
89
Processing
54
In Transit
203
Delivered
Order
IDOutletValueChannelStatus
#ORD-4821Mehta
Agencies₹12,400FieldDelivered
#ORD-4820City
Mart₹8,750B2B
AppIn Transit
#ORD-4819Al
Falah Dist.₹21,000Van SalesProcessing
#ORD-4818Sri
Ram Traders₹5,600Tele-SalesDelivered
Order routing with FIFO, priority rules, and single or multi-delivery configuration
Inventory allocation with SKU substitution logic and automatic van load-out generation
Delivery route optimization handling time windows, vehicle capacity, and cost
constraints automatically
Seamless flow across pre-sell, van sales, delivery, and counter billing with invoice and
collection at each step
Trade Spend With Zero Leakage
From FY budget governance to invoice-level payout, every rupee of trade spend is tracked
and reconciled automatically.
Active Schemes — FY Budget Tracker
Q4 Live
FY Budget
₹48.2L
62% utilised
Active Schemes
14
3 pending approval
Claims Settled
₹29.8L
0 disputes open
SchemeTypeBudgetUtilisedStatus
Summer Push Q4Qty/Value₹8.0L
Active
GT Free Goods BundleFree Goods₹5.2L
Active
MT Basket SchemeBasket₹3.8L
Pending
FY trade budgets allocated by territory and product group, with automatic scheme closure
on budget exhaustion
Multi-type schemes: quantity/value, basket, free goods, and customer-specific tie-up
agreements
DTS ledger captures every scheme discount, outlet wallet accrual, and sub-DT
compensation on invoice automatically
Outlet wallet supports rebates, fixed payouts, and loyalty points, spendable on any
transaction channel
From Distributor Data to Commercial Insight
Pre-built CPG analytics covering sell-in, sell-out, coverage, and distributor performance,
with AI/ML accelerators built in.
XnappBI — Commercial Dashboard
Live
Sell-Out
vs Sell-In, 6 Months
Sell-In
Sell-Out
Key Performance Indicators
Coverage Depth
88%
Fill Rate
97%
Avg Invoice Value
₹11.4k
AI Insight
Zone 3 distributors show
34% higher reorder frequency. Consider increasing replenishment cycle.
Out-of-the-box CPG analytics: sell-in, sell-out, coverage depth, distributor
performance, and AR aging
AI/ML accelerators for demand forecasting, replenishment optimization, and outlet churn
detection
Syndicated data integration: POS, Nielsen, and external market sources alongside
internal transaction data
XnappSight for territory supervisors: real-time field team visibility, demand signals,
and distributor operations view
Enterprise Integration
Connects into your existing enterprise stack
Lighthouse DMS connects natively with your ERP and fulfilment systems. Pre-built
connectors, real-time bidirectional sync, and no middleware overhead.
Pre-Built ERP Connectors
Native integrations for SAP, Oracle, D365, Navision, BPICS, and Blueplanner.
Plug-and-play setup with a sandbox testing environment. No lengthy integration projects.
Two-Way Real-Time Sync
Orders, inventory, pricing, and trade spend sync bidirectionally between Lighthouse DMS
and your ERP. Eliminates manual reconciliation and data duplication across distributor systems.
ISO 27001 Certified Architecture
Lighthouse DMS runs on ISO 27001 and SOC 2 compliant infrastructure. Scalable from
single-country to 33-country operations without security or architectural compromise.
What our customers say
Trusted by the world's leading CPG
brands
“
Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet the
evolving needs of our sales teams and distribution partners. Its future-ready architecture positions us to
respond with agility to emerging market challenges.
Yoginder Grewal, CIO at HCCB
Seamless rollout across 2,200 distributors · Nationwide · Zero disruption
Ready to see it in action?
See Lighthouse DMS in the context of your distribution network
Every CPG distribution operation is different in structure, geography, and channel mix. Our
team will walk you through a use-case-specific demo shaped around how your network operates.
