Lighthouse · eMerchandising

Close Execution Gaps and Protect Revenue with AI-Powered Shelf Intelligence

Lighthouse eMerchandising converts every rep visit into objective shelf data, giving your commercial team real-time visibility of planogram compliance, share of shelf, and competitive positioning across every outlet, with zero manual scoring and zero disputed audits.

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Lighthouse eMerchandising — Shelf Audit Dashboard
Shelves Audited
1,240
Today
Planogram Score
82%
+6pp MoM
Share of Shelf
34%
Target: 38%
Compliance Score Trend — Last 7 Days+6pp MoM
OutletComplianceAction
Metro General
94%
None
City Mart
67%
Fix facing
Star Bazaar
52%
OOS gap
Trusted by global CPG brands
Unilever
Coca-Cola
HCCB
Kraft Heinz
L'Oreal
Beiersdorf
Parle
Arla
Unilever
Coca-Cola
HCCB
Kraft Heinz
L'Oreal
Beiersdorf
Parle
Arla
1.4M
Outlets Covered
33
Countries
98%
SKU Recognition Accuracy
<2s
Image Processing Time
Why shelf execution intelligence matters now

You are investing in perfect store. But do you have the shelf intelligence to prove it?

01
Manual, subjective shelf audits.
Rep-reported compliance scores are inconsistent and unverifiable. Without photographic proof and automated scoring, you have no reliable baseline and no way to hold execution accountable to the standard.
02
No proof of execution until it is too late.
Merchandising activity is reported through forms and call notes. Brands have no way to verify that planogram placements, secondary displays, and POSM execution actually happened as briefed.
03
Share-of-shelf data arrives weeks after the moment.
By the time competitive shelf data makes it into a report, the promotion window has closed, the gap has widened, and the commercial team is reacting to history rather than current market reality.
What Lighthouse eMerchandising delivers

AI-powered shelf intelligence that turns every visit into a commercial signal

Six capabilities that convert field photography into real-time commercial intelligence, replacing guesswork with objective data, manual scoring with automated AI recognition, and reactive reporting with proactive execution alerts.

AI and ML Image Recognition
98% SKU recognition accuracy powered by continuously trained ML models. Every shelf photo processed in under 2 seconds to extract facing count, position, and brand presence data.
Proactive Image Validation
AI flags blurry, irrelevant, or fraudulent photos before they are submitted. Reps are prompted to recapture in the field, ensuring audit quality at the point of capture, not in the back office.
Instant Planogram Compliance
Shelf photos are matched against digital planograms automatically. Deviations in facing, position, and out-of-stock gaps are flagged within seconds of photo submission, while the rep is still in the outlet.
Automated Share of Shelf
Share of shelf calculated automatically from image data at brand, category, and SKU level. No manual counting, no sampling bias, full coverage across every audited outlet on every visit.
Competitive SKU Detection
Competitor SKUs identified and tracked in every shelf photo. Track competitor share of shelf, facings, and promotional activity across the same outlet universe your reps visit every day.
Visual Dashboards for Commercial Teams
Executive dashboards showing compliance scores, share of shelf trends, OOS gaps, and competitive intelligence by territory, channel, and product group, updated in real time.
Platform Capabilities

One platform. Every shelf execution workflow.

Every Photo a Data Point
AI processes shelf images in under 2 seconds, turning every rep visit into objective, structured execution data.
Shelf Audit — City Mart, Aisle 3
Processing
AI Shelf Analysis
BRAND A ✓
BRAND A ✓
OOS
COMP
BRAND A ✓
COMP
COMP
BRAND A ✓
BRAND A ✓
WRONG POS
BRAND A ✓
Brand
Issue
Competitor
AI Audit Results
Compliance
67%
Brand Facings
14
OOS Gaps
2
Comp Facings
4
Action Required
OOS detected on SKU-A12. Rep prompted to place order. Wrong position on row 3 flagged for correction.
AI SKU recognition across all categories trained on your brand portfolio, with 98% accuracy
Proactive image quality validation at capture, before submission, reducing back-office rework
Facing count, position, and OOS detection automated from a single shelf photo
Rep alerted in-field with corrective action, while still at the outlet
Digital Planograms, Compliance Scored Automatically
Upload planogram standards and let AI measure every deviation at every outlet visit, without human scoring.
Planogram Compliance — Territory View
Live
82%
Avg Score
1,240
Audits Today
184
Deviations
63
OOS Gaps
Compliance by Channel
Modern Trade91%
General Trade78%
Pharmacy84%
Top Deviation Type
Wrong facing order (44%), OOS gap (26%), Missing secondary display (18%), Competitor encroachment (12%)
Upload planograms by channel, product category, and outlet tier, versioned and date-stamped
AI matches shelf photo against the correct planogram version and scores deviation by type
Compliance scores visible at outlet, rep, territory, and national level in real time
Action recommendations generated at the outlet level and pushed to rep during the visit
Know Your Share of Shelf. Know Your Competitor's.
Automated SoS measurement from image data, including competitor detection, across your entire outlet universe.
Share of Shelf — Category View, North Zone
Live
Share of Shelf by Brand
Your Brand34%
Competitor A28%
Competitor B21%
Other17%
SoS Intelligence
Your SoS
34%
Target 38%
MoM Change
+2.1pp
vs last month
AI Insight
Competitor A gained 3pp in South Zone GT last week. High priority flagged for zone manager.
Automated SoS at brand, SKU, and category level from image data, no manual counting required
Competitor SKU detection and tracking across every audited outlet visit
SoS trend analysis by territory, channel, and outlet tier, updated on every visit cycle
AI flags significant competitor gains for commercial team action before the window closes
Execution Intelligence for Your Whole Commercial Team
From territory manager to national commercial lead, everyone sees the shelf data that is relevant to their decisions.
eMerchandising Analytics — National View
Live
Compliance Score Trend
Aug Sep Oct Nov Dec
Actual
Target
Execution KPIs
Avg Compliance
82%
Audits Done
1,240
OOS Rate
5.1%
SoS Gap
-4pp
AI Insight
OOS rate in South GT 2.4x the national average. Recommend prioritising distributor replenishment cycle.
National to outlet-level compliance dashboards with drill-down by zone, territory, channel, and product
OOS alerts surfaced in real time to rep, supervisor, and commercial team simultaneously
SoS trend reports exportable for trade marketing, category management, and commercial leadership
Photo evidence library for brand audit, activation verification, and secondary display compliance
Enterprise Integration

Shelf intelligence built into your existing Lighthouse visit flow

eMerchandising is a native module inside Lighthouse. Shelf audits happen inside the same SFA visit flow your reps already use, with no separate app or data transfer required.

Native to Lighthouse SFA
Shelf audit tasks appear in the rep's existing visit workflow. Photo capture, AI scoring, and action flagging happen inside the Lighthouse field app without any separate login or tool switch.
Connects to DMS and Loyalty
OOS detection from shelf audits can trigger automatic reorder prompts through DMS. Compliance scores can feed into outlet loyalty and execution-linked reward calculations.
ISO 27001 and SOC 2 Certified
All shelf images and recognition data processed and stored on ISO 27001 and SOC 2 compliant infrastructure. Data residency options available for regulated markets.
What our customers say

Trusted by the world's leading CPG brands

“

Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet the evolving needs of our sales teams and distribution partners. Its future-ready architecture positions us to respond with agility to emerging market challenges.

Yoginder Grewal, CIO at HCCB
Seamless rollout across 2,200 distributors · Nationwide · Zero disruption
Ready to see it in action?

See AI-powered shelf intelligence on a live audit from your own market

Execution gaps are costing you share right now. Our team will walk you through a demo using your own planogram standards and outlet categories, so you can see exactly what AI shelf intelligence looks like in practice.

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