Lighthouse · Loyalty and Incentive Management

Intelligent, Performance-Driven Trade Loyalty

Lighthouse Loyalty connects outlet execution, primary sales incentives, and wallet management into one unified engine, so every reward is tied to the behaviour that builds your brand and every rupee of incentive spend is measurable, automated, and dispute-free.

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Lighthouse Loyalty, Programme Overview
Active Members
18,420
+12% MoM
Points Issued
4.2M
This month
Redemption Rate
68%
Target: 60%
Tier Distribution 18,420 outlets
Platinum 12%
Gold 28%
Silver 60%
OutletWallet Bal.Tier
P
Mehta Kirana ₹4,820 Platinum
G
City Mart GT ₹2,340 Gold
S
Al Noor Store ₹890 Silver
Trusted by global CPG brands
Unilever
Coca-Cola
HCCB
Kraft Heinz
Dole
Beiersdorf
Parle
Arla
Unilever
Coca-Cola
HCCB
Kraft Heinz
Dole
Beiersdorf
Parle
Arla
2M+
Enrolled Outlets
68%
Avg Redemption Rate
33
Countries Live
$2.6B+
Incentive Spend Managed
Why loyalty programmes underdeliver

Incentive spend is flowing. But is it driving the right behaviour?

01
Loyalty is disconnected from execution.
Points accrue on purchases but the behaviours that actually move your brand, from planogram compliance to new SKU ranging to on-time payments, are not scored. Loyalty budgets go to existing buyers, not channel builders.
02
Manual accrual creates distrust and disputes.
Retailers question their balances. Field reps spend time resolving claims instead of selling. Delayed reconciliation means rewards land weeks after the behaviour, when the motivational connection is already broken.
03
Outlet and primary programmes run in silos.
Retailer loyalty, distributor incentives, and sales rep performance sit on separate systems with no unified view. Brands cannot see whether pushing a distributor scheme also moves outlet behaviour, or whether the two programmes are working against each other.
What Lighthouse Loyalty delivers

Intelligent loyalty that rewards every behaviour that builds your brand

Six capabilities that connect outlet execution, primary performance, and wallet management into a single loyalty engine, replacing disconnected programmes, disputed accruals, and unmeasured incentive spend with automated, verifiable, behaviour-linked rewards.

Execution-Linked Scoring
Points triggered by SFA-verified activities: planogram compliance, new SKU listing, outlet visit frequency, and on-shelf availability. Rewards behaviour, not just transaction volume.
Unified Outlet and Primary Engine
One platform manages retailer loyalty, distributor incentives, and sales rep performance programmes. Budget, rules, and reporting are consolidated so brand and channel incentives reinforce each other.
Automated Wallet Accrual
Points and cash rewards accrue automatically on every qualifying transaction or SFA-verified activity. Zero manual calculation, zero reconciliation disputes, and instant visibility for outlets via the Retailer app.
End-to-End Incentive Ledger
Every point issued, every wallet credit, and every redemption is logged in a tamper-proof ledger linked to the originating transaction. Full audit trail for finance, sales, and distributor partners.
Flexible Redemption Options
Outlets redeem wallet balances against future invoices, free goods, branded merchandise, or direct UPI transfer. Retailers engage with the reward in the channel that motivates them most.
Native SFA and DMS Integration
Loyalty data flows in real time from Lighthouse SFA field activities and DMS transactions. No integration projects, no data lag, and no disconnect between what the rep records and what the retailer earns.
Platform Capabilities

One intelligent engine. Every incentive programme.

Reward Every Outlet Behaviour That Moves Your Brand
Configurable scoring rules triggered by SFA-verified execution activities, not just purchase volume.
Outlet Loyalty, Scoring EngineLive
Active Scoring Rules
Planogram Compliance
SFA-verified+50 pts
New SKU First Order
Per launch+200 pts
On-Time Payment
Per invoice+30 pts
Monthly Volume Threshold
Tier-based2x Multiplier
Silver
11,052
outlets
Gold
5,158
outlets
Platinum
2,210
outlets
Configurable scoring rules based on purchase value, SKU mix, execution activities, and payment behaviour
Tier-based multipliers with automatic upgrade and downgrade based on rolling performance windows
Real-time balance visibility for outlet owners via the Retailer app, with activity history and pending accruals
Programme segmentation by outlet class, geography, channel, or custom attribute
Distributor and Sales Rep Performance Incentives
Target-linked programmes for primary channel partners with real-time attainment tracking and automated payout.
Primary Incentives, Q4 Attainment
Distributor Attainment
Mehta Agencies112%
Sri Ram Traders88%
Al Falah Dist.61%
Sales Rep Leaderboard
1
Priya R.
4,820 pts
2
Arun K.
3,910 pts
3
Fatima N.
3,240 pts
Q4 pool: ₹12.4L
Accrued: ₹8.7L
Auto-payout on
Distributor incentive programmes linked to volume targets, new outlet acquisition, and SKU distribution KPIs
Sales rep contests and gamified leaderboards with real-time ranking visible in the SFA field app
Automated payout calculation at programme close, with breakup by participant, metric, and period
Full programme P&L: budget utilisation, payout efficiency, and incremental revenue generated per incentive rupee
One Wallet. Every Incentive Channel.
Points, cash rebates, and free goods entitlements consolidated into a single outlet wallet, redeemable anywhere in the network.
Retailer App, My Wallet
Wallet Balance
₹4,820
= 9,640 loyalty points
Redeem
History
Recent Activity
Order #4821
Purchase points
+380 pts
Planogram Check
Execution bonus
+50 pts
Invoice Deduction
Redeemed on #4819
-200 pts
Redemption Options
🧾
Invoice
📦
Free Goods
🎁
Merch
💸
UPI
Unified wallet aggregates loyalty points, cash rebates, scheme credits, and free goods entitlements in one balance
Retailer app gives outlet owners real-time balance view, accrual history, and self-service redemption request
Flexible redemption: invoice deduction, free goods pick, branded merchandise catalogue, or direct UPI transfer
Wallet expiry rules, minimum redemption thresholds, and category-locked balances fully configurable by programme
Measure Every Rupee of Incentive Spend
Pre-built loyalty analytics with programme ROI, member engagement, and behaviour-change attribution built in.
Loyalty Analytics, Programme PerformanceLive
Programme ROI
Incremental Revenue
₹2.8Cr
Attributed to loyalty Q4
Incentive Spend
₹38.4L
7.3x ROI on programme
Behaviour Change
New SKU adoption+34%
On-time payment rate+22%
Planogram compliance+18%
AI Insight
Platinum outlets show 2.4x higher basket size. Accelerating tier upgrade could add ₹18L in Q1.
Programme ROI dashboard: incentive spend, incremental revenue attributed, and cost-per-behaviour metrics
Member engagement funnel: enrolment, active participation, accrual frequency, and redemption conversion rates
Behaviour-change attribution: before-and-after comparison of execution KPIs for loyalty versus non-loyalty outlets
Churn prediction and tier-upgrade recommendation models surfaced directly in the programme manager dashboard
Built Into Your Existing Stack

Loyalty that runs inside the platform you already use

Lighthouse Loyalty is a native module of the Lighthouse platform. No third-party loyalty vendor, no integration overhead, and no data silos between field execution and incentive management.

Native SFA Integration
Every rep activity recorded in Lighthouse SFA, from planogram check to new outlet visit, triggers scoring rules in real time. No API calls, no file exports, no reconciliation lag between execution and reward.
DMS Transaction Sync
Purchase-based accruals fire automatically on DMS invoice completion. Outlet wallet balances update in under 60 seconds of transaction close. Retailers see their rewards before the delivery van leaves.
ERP and Finance Reconciliation
Incentive liabilities flow into your ERP in real time via pre-built SAP, Oracle, and D365 connectors. Finance teams get a clean, auditable accrual ledger without manual input or end-of-period reconciliation marathons.
What our customers say

Trusted by the world's leading CPG brands

"

Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet the evolving needs of our sales teams and distribution partners. Its future-ready architecture positions us to respond with agility to emerging market challenges.

Yoginder Grewal, CIO at HCCB
Seamless rollout across 2,200 distributors · Nationwide · Zero disruption
Ready to see it in action?

See intelligent, performance-driven loyalty working across your entire channel

Every brand's loyalty architecture is different in tier design, channel mix, and redemption preferences. Our team will walk you through a demo shaped around your programme structure and commercial goals.

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