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Lighthouse · Van Sales

Turn Every Van Route into a Revenue-Generating Machine

Lighthouse Van Sales gives field teams a single app for guided journey execution, on-the-spot order capture, AI-powered route optimisation, and real-time inventory visibility — from van load-out to the last-mile delivery receipt.

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Lighthouse Van Sales — Live Route Dashboard
Vans Active
148
Live now
Orders Captured
2,341
Today
Route Efficiency
94%
+7pp MoM
Daily Sales Value — Last 7 Days+12% WoW
Van / RouteStatusOrders
Van 12 — North GT
On Route
34
Van 07 — South MT
Low Stock
28
Van 19 — East Zone
Loading
—
Trusted by global CPG & FMCG brands
Unilever
Coca-Cola
HCCB
Kraft Heinz
L'Oreal
Beiersdorf
Parle
Arla
Unilever
Coca-Cola
HCCB
Kraft Heinz
L'Oreal
Beiersdorf
Parle
Arla
1.4M+
Outlets Served
33
Countries
98%
Order Accuracy Rate
25%+
Increase in Daily Calls
The hidden cost of unmanaged van operations

Your vans are on the road every day. But are they making money — or quietly losing it?

01
Untracked inventory and stray deductions.
Without real-time van stock visibility, short deliveries go unrecorded, return SKUs disappear, and deduction disputes pile up between your team and distributors. Shrinkage compounds silently every cycle.
02
Reps running on paper, memory, and guesswork.
Manual route sheets and handwritten invoices mean reps under-call, miss outlets, and skip upsell prompts. There is no guided journey, no order history, and no real-time pricing — just lost revenue you cannot measure.
03
No end-of-day reconciliation until it is too late.
Cash collection, returns, and final van stock are reconciled hours or days after the route closes. By the time discrepancies surface, the opportunity to investigate is gone and financial exposure is already locked in.
04
Routes designed by habit, not by data.
Static route plans ignore traffic, outlet potential, and van capacity. Reps travel the same roads regardless of demand signals, leaving high-value outlets under-served and low-value stops eating into productive selling time.
What Lighthouse Van Sales delivers

From van load-out to delivery receipt — every step connected and controlled

Six capabilities that digitise the entire van sales cycle, replacing paper and guesswork with guided execution, real-time inventory control, automated invoicing, and management-level visibility across every route and every rep.

AI-Powered Route Optimisation
Dynamic route planning that accounts for outlet priority, van capacity, traffic windows, and delivery time constraints. Reps receive an optimised journey each morning, maximising productive selling time and reducing cost-to-serve.
Guided Field Execution
Reps follow a structured visit workflow with outlet history, order suggestions based on previous purchase patterns, trade promotion eligibility, and task checklists — so no upsell opportunity is ever missed at the point of call.
Real-Time Van Inventory Control
Live SKU-level visibility of every van from load-out to close. Stock movements are recorded at each outlet visit, with substitution logic and automatic short-delivery flags keeping reconciliation accurate throughout the day.
Instant Digital Invoicing
Invoices generated on-device at the point of delivery, with automatic tax calculation, credit limit checks, and payment capture. Paper removed entirely from the billing cycle, reducing disputes and accelerating collection.
Trade Promotions Execution
Promotion eligibility calculated automatically at the point of order. Reps see active schemes, free-good entitlements, and volume thresholds in real time, ensuring promotional budgets reach the right outlets and are never left unclaimed.
Management Analytics and Intelligence
Real-time dashboards showing route progress, daily sales value, van stock levels, cash collected, and returns — by van, rep, territory, and channel. End-of-day reconciliation automated so management sees a closed picture before close of business.
Platform Capabilities

One app. Every van sales workflow.

From Optimised Journey to Closed Sale
Reps start every day with an AI-planned route and structured visit workflow, eliminating under-calling and missed upsell moments.
Van Sales — Field Rep View, Route 12
Live
Today's Journey
Metro General
Invoiced — ₹4,820
Done
City Mart
In progress — Outlet 2 of 8
Now
Star Bazaar
Pending — ~12 min away
Fresh Mart (+3 more)
Pending
City Mart — Visit Prompts
AI Order Suggestion
SKU-A12 — 200ml×24
SKU-B04 — 500ml×12
SKU-C07 — Family Pack×6
Active Promo Eligible
Buy 48 units of SKU-A12 → get 6 free. Outlet threshold: 42 units last cycle.
Last Visit
₹3,960
Credit Limit
Clear
AI journey plan generated each morning based on outlet potential, capacity, and traffic data
Outlet visit history, order suggestions, and task checklists surfaced at the point of call
Credit limit and outstanding balance checks performed automatically before order capture
Works fully offline — data syncs automatically when connectivity is restored
From Capture to Delivery, Automated End to End
Order routing, van inventory allocation, and digital invoicing handled automatically from the rep's device to the retailer's door.
Van Inventory — Load Status, All Vans
Live
148
Vans Active
96%
Load Accuracy
7
Low Stock Alerts
2,341
Orders Today
Van Stock vs Load-Out by SKU
SKU-A12 — 200ml68% remaining
SKU-B04 — 500ml21% remaining
SKU-C07 — Family Pack44% remaining
Stock Alert
Van 07 SKU-B04 below reorder threshold. Auto-replenishment request raised to depot. 6 remaining outlets on route.
Automated order routing with FIFO, priority rules, and single or multi-delivery configuration
Inventory allocation with SKU substitution logic and automatic van load-out generation
Delivery route optimisation handling time-window, capacity, and cost constraints automatically
Seamless hand-off across pre-sell, van sales, delivery, and counter billing flows
Promotions Applied at the Right Outlet, Every Time
Promotion eligibility calculated in real time at the point of order, so no scheme goes unclaimed and no budget is wasted on ineligible outlets.
Trade Promotions — Active Schemes Dashboard
Live
Active Schemes
Q2 Volume Drive Active
Buy 48 SKU-A12 → 6 free • MT & GT
74% budget utilised
Summer Launch Active
10% discount SKU-C07 • Modern Trade
38% budget utilised
Promo Performance
Eligible Outlets
842
Redeemed
687
Redemption Rate
81%
Uplift vs Base
+18%
AI Insight
19% of eligible GT outlets not yet offered Q2 Volume Drive today. Push reminder to 3 reps still on route.
Promotion eligibility evaluated per outlet automatically based on channel, outlet tier, and order value
Free-good, discount, and bundle schemes applied at the point of order with no manual calculation
Budget utilisation tracked in real time with alerts when schemes approach spend limits
Post-promotion analysis showing redemption rate, volume uplift, and cost per unit sold
Management Visibility from Van to P&L
Real-time dashboards give managers a live read on every route, every rep, and every van — without waiting for end-of-day reports.
Van Sales Analytics — National View
Live
Daily Revenue Trend — 6 Months
Aug Sep Oct Nov Dec
Actual Sales
Route KPIs — Today
Orders Captured
2,341
Value (₹ Lakh)
84.2
Return Rate
1.8%
Strike Rate
94%
AI Insight
South Zone strike rate 11pp below North. 3 reps skipping non-priority outlets. Route plan adherence flagged.
Live dashboards showing route progress, orders, cash collected, and van stock by territory and channel
Automated end-of-day reconciliation for van stock, invoices, returns, and cash collection
Strike rate, calls made vs planned, and revenue per call tracked per rep and rolled up nationally
Distributor performance visibility at sales, returns, and fulfilment level by SKU and day
Beverage & DSD

Built for beverage van sales and direct store delivery

Beverage distributors often run pre-sales, van sales and direct store delivery (DSD) on the same routes, and peak-season demand quickly outgrows a fixed van load. Lighthouse Van Sales runs all three in one app. Beverage businesses on Lighthouse include Hindustan Coca-Cola Beverages and Coca-Cola Nepal.

Top up vans mid-route

For a franchise beverage bottler in North India, Vxceed added feeder loads: extra load-outs for a van within a single trip, each one traceable and consolidated at end-of-trip settlement. Stockouts fell and vans served more outlets through the peak season. Read the bottler case study

Load each van for what its route will sell

Each van's load is recommended from predicted outlet-level demand, SKU velocity and shelf life, within weight, cube and temperature constraints. See AI van load planning

Route vans around the day's orders

Delivery routes are generated each morning from real-time orders, SKU volumes and priority outlets, optimised for time and distance. See AI van route optimisation

Close every route reconciled

Stock movements are recorded at every outlet visit, and end-of-day reconciliation of van stock, cash and returns is automated, so managers see a closed picture before close of business.

Enterprise Integration

Van Sales connected to your entire Lighthouse ecosystem

Lighthouse Van Sales is a native module that shares a single data layer with SFA, DMS, and Primary Replenishment. Orders, stock, and payments flow across modules automatically, with no manual handoff or data re-entry.

Native to Lighthouse SFA
Van reps work in the same Lighthouse app as pre-sell teams. Customer data, outlet history, and journey plans are shared across roles, eliminating duplication and keeping every team aligned on the same account view.
Connects to DMS and Replenishment
Van stock alerts automatically trigger replenishment requests through the DMS module. Distributor inventory, secondary sales, and van delivery data are reconciled in a single dashboard with no manual reconciliation required.
ERP and Finance Integration
Native connectors for SAP, Oracle, D365, Navision, and BPICS. Invoices, payments, and van stock movements posted directly to your ERP in real time, eliminating end-of-day batch uploads and manual journal entries.
What our customers say

Trusted by the world's leading CPG brands

“

Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet the evolving needs of our sales teams and distribution partners. Its future-ready architecture positions us to respond with agility to emerging market challenges.

Yoginder Grewal, CIO at HCCB
Seamless rollout across 2,200 distributors · Nationwide · Zero disruption
Ready to see it in action?

See Lighthouse Van Sales on a live route from your own territory

Every day your vans run on paper is another day of invisible shrinkage, missed upsells, and reconciliation headaches. Our team will walk you through a live demo built around your route structure, your SKUs, and your distribution model.

Request a Demo →