Turn Every Van Route into a
Revenue-Generating Machine
Lighthouse Van Sales gives field teams a single app for guided
journey execution, on-the-spot order capture, AI-powered route
optimisation, and real-time inventory visibility — from van
load-out to the last-mile delivery receipt.
Your vans are on the road every day. But are they making money
— or
quietly losing it?
01
Untracked inventory and stray deductions.
Without real-time van stock visibility, short deliveries go
unrecorded, return SKUs disappear, and deduction disputes pile
up between your team and distributors. Shrinkage compounds
silently every cycle.
02
Reps running on paper, memory, and guesswork.
Manual route sheets and handwritten invoices mean reps
under-call, miss outlets, and skip upsell prompts. There is no
guided journey, no order history, and no real-time pricing
— just lost revenue you cannot measure.
03
No end-of-day reconciliation until it is too late.
Cash collection, returns, and final van stock are reconciled
hours or days after the route closes. By the time
discrepancies surface, the opportunity to investigate is gone
and financial exposure is already locked in.
04
Routes designed by habit, not by data.
Static route plans ignore traffic, outlet potential, and van
capacity. Reps travel the same roads regardless of demand
signals, leaving high-value outlets under-served and low-value
stops eating into productive selling time.
What Lighthouse Van Sales delivers
From van load-out to delivery receipt —
every step connected and controlled
Six capabilities that digitise the entire van sales cycle, replacing
paper and guesswork with guided execution, real-time inventory
control, automated invoicing, and management-level visibility across
every route and every rep.
AI-Powered Route Optimisation
Dynamic route planning that accounts for outlet priority, van
capacity, traffic windows, and delivery time constraints. Reps
receive an optimised journey each morning, maximising productive
selling time and reducing cost-to-serve.
Guided Field Execution
Reps follow a structured visit workflow with outlet history, order
suggestions based on previous purchase patterns, trade promotion
eligibility, and task checklists — so no upsell opportunity
is ever missed at the point of call.
Real-Time Van Inventory Control
Live SKU-level visibility of every van from load-out to close.
Stock movements are recorded at each outlet visit, with
substitution logic and automatic short-delivery flags keeping
reconciliation accurate throughout the day.
Instant Digital Invoicing
Invoices generated on-device at the point of delivery, with
automatic tax calculation, credit limit checks, and payment
capture. Paper removed entirely from the billing cycle, reducing
disputes and accelerating collection.
Trade Promotions Execution
Promotion eligibility calculated automatically at the point of
order. Reps see active schemes, free-good entitlements, and volume
thresholds in real time, ensuring promotional budgets reach the
right outlets and are never left unclaimed.
Management Analytics and Intelligence
Real-time dashboards showing route progress, daily sales value,
van stock levels, cash collected, and returns — by van, rep,
territory, and channel. End-of-day reconciliation automated so
management sees a closed picture before close of business.
Platform Capabilities
One app. Every van sales workflow.
From Optimised Journey to Closed Sale
Reps start every day with an AI-planned route and structured
visit workflow, eliminating under-calling and missed upsell
moments.
Van Sales — Field Rep View, Route 12
Live
Today's Journey
Metro General
Invoiced — ₹4,820
Done
City Mart
In progress — Outlet 2 of 8
Now
Star Bazaar
Pending — ~12 min away
Fresh Mart (+3 more)
Pending
City Mart — Visit Prompts
AI Order Suggestion
SKU-A12 — 200ml×24
SKU-B04 — 500ml×12
SKU-C07 — Family Pack×6
Active Promo Eligible
Buy 48 units of SKU-A12 → get 6 free. Outlet
threshold: 42 units last cycle.
Last Visit
₹3,960
Credit Limit
Clear
AI journey plan generated each morning based on outlet
potential, capacity, and traffic data
Outlet visit history, order suggestions, and task checklists
surfaced at the point of call
Credit limit and outstanding balance checks performed
automatically before order capture
Works fully offline — data syncs automatically when
connectivity is restored
From Capture to Delivery, Automated End to End
Order routing, van inventory allocation, and digital invoicing
handled automatically from the rep's device to the
retailer's door.
Van Inventory — Load Status, All Vans
Live
148
Vans Active
96%
Load Accuracy
7
Low Stock Alerts
2,341
Orders Today
Van Stock vs Load-Out by SKU
SKU-A12 — 200ml68% remaining
SKU-B04 — 500ml21% remaining
SKU-C07 — Family Pack44% remaining
Stock Alert
Van 07 SKU-B04 below reorder threshold.
Auto-replenishment request raised to depot. 6 remaining
outlets on route.
Automated order routing with FIFO, priority rules, and
single or multi-delivery configuration
Inventory allocation with SKU substitution logic and
automatic van load-out generation
Delivery route optimisation handling time-window, capacity,
and cost constraints automatically
Seamless hand-off across pre-sell, van sales, delivery, and
counter billing flows
Promotions Applied at the Right Outlet, Every Time
Promotion eligibility calculated in real time at the point of
order, so no scheme goes unclaimed and no budget is wasted on
ineligible outlets.
Trade Promotions — Active Schemes Dashboard
Live
Active Schemes
Q2 Volume DriveActive
Buy 48 SKU-A12 → 6 free • MT & GT
74% budget utilised
Summer LaunchActive
10% discount SKU-C07 • Modern Trade
38% budget utilised
Promo Performance
Eligible Outlets
842
Redeemed
687
Redemption Rate
81%
Uplift vs Base
+18%
AI Insight
19% of eligible GT outlets not yet offered Q2 Volume
Drive today. Push reminder to 3 reps still on route.
Promotion eligibility evaluated per outlet automatically
based on channel, outlet tier, and order value
Free-good, discount, and bundle schemes applied at the point
of order with no manual calculation
Budget utilisation tracked in real time with alerts when
schemes approach spend limits
Post-promotion analysis showing redemption rate, volume
uplift, and cost per unit sold
Management Visibility from Van to P&L
Real-time dashboards give managers a live read on every route,
every rep, and every van — without waiting for end-of-day
reports.
Van Sales Analytics — National View
Live
Daily Revenue Trend — 6 Months
Actual Sales
Route KPIs — Today
Orders Captured
2,341
Value (₹ Lakh)
84.2
Return Rate
1.8%
Strike Rate
94%
AI Insight
South Zone strike rate 11pp below North. 3 reps
skipping non-priority outlets. Route plan adherence
flagged.
Live dashboards showing route progress, orders, cash
collected, and van stock by territory and channel
Automated end-of-day reconciliation for van stock, invoices,
returns, and cash collection
Strike rate, calls made vs planned, and revenue per call
tracked per rep and rolled up nationally
Distributor performance visibility at sales, returns, and
fulfilment level by SKU and day
Enterprise Integration
Van Sales connected to
your entire Lighthouse ecosystem
Lighthouse Van Sales is a native module that shares a single data
layer with SFA, DMS, and Primary Replenishment. Orders, stock, and
payments flow across modules automatically, with no manual handoff or
data re-entry.
Native to Lighthouse SFA
Van reps work in the same Lighthouse app as pre-sell teams.
Customer data, outlet history, and journey plans are shared across
roles, eliminating duplication and keeping every team aligned on
the same account view.
Connects to DMS and Replenishment
Van stock alerts automatically trigger replenishment requests
through the DMS module. Distributor inventory, secondary sales,
and van delivery data are reconciled in a single dashboard with no
manual reconciliation required.
ERP and Finance Integration
Native connectors for SAP, Oracle, D365, Navision, and BPICS.
Invoices, payments, and van stock movements posted directly to
your ERP in real time, eliminating end-of-day batch uploads and
manual journal entries.
What our customers say
Trusted by the world's
leading CPG brands
“
Lighthouse 3.0 is technologically robust, enriched with feature
enhancements to meet the evolving needs of our sales teams and
distribution partners. Its future-ready architecture positions us to
respond with agility to emerging market challenges.
Yoginder Grewal, CIO at HCCB
Seamless rollout across 2,200 distributors · Nationwide
· Zero disruption
Ready to see it in action?
See Lighthouse Van Sales on a live route from your own territory
Every day your vans run on paper is another day of invisible
shrinkage, missed upsells, and reconciliation headaches. Our team
will walk you through a live demo built around your route
structure, your SKUs, and your distribution model.
