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Bangalore, India(HQ)
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Lighthouse DMS is a distributor management system that gives your distributors real-time inventory control, automated order fulfilment, and full trade spend transparency, so every transaction from sell-in to sell-out is tracked, reconciled, and working for your brand.
A distributor management system (DMS) is the software a CPG or FMCG brand uses to run and see its distribution network beyond its own four walls. It connects the brand to its distributors, sub-distributors, and the outlets they serve, so orders, inventory, schemes, and claims move through one system instead of scattered spreadsheets and month-end reconciliation.
Primary sales are what a brand ships to its distributors, and most brands see those cleanly in their own ERP. Secondary sales are what those distributors sell onward to retailers and outlets, and visibility usually disappears the moment stock leaves the depot. A distributor management system captures secondary sales at the distributor and outlet level, so demand planning reflects what the market actually consumed rather than only what was shipped in.
Because a DMS tracks distributor inventory in real time, brands can see stock cover by SKU across every distributor, catch out-of-stocks on fast movers before they cost a sale, and reconcile trade schemes automatically. Claims for damages, returns, and promotional spend are raised, approved, and settled inside the same ledger, which shortens claim cycles and keeps trade spend accountable.
A distributor management system is the distribution and inventory backbone. It pairs with a sales force automation (SFA) system, which is what field reps use to take orders and run retail execution in the market. Together they give a brand one connected view, from the salesperson at the outlet to the stock in the distributor's warehouse.
Rolling out a DMS across a distributor network is as much a change program as a software one. Lighthouse is built to onboard distributors in phases, integrate with the ERP and fulfilment systems already in place, and stabilise reporting early, so adoption holds across large, multi-tier networks rather than stalling after the first region.
Six capabilities that connect your entire distribution network on one platform, replacing manual reconciliation, channel blind spots, and disconnected DT operations with real-time data, automated workflows, and a unified view of every transaction.
Lighthouse DMS connects natively with your ERP and fulfilment systems. Pre-built connectors, real-time bidirectional sync, and no middleware overhead.
Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet the evolving needs of our sales teams and distribution partners. Its future-ready architecture positions us to respond with agility to emerging market challenges.
A distributor management system is software a CPG or FMCG brand uses to manage and monitor its distribution network, connecting the brand to its distributors, sub-distributors, and outlets. It brings distributor orders, inventory, trade schemes, and claims onto one platform, giving the brand real-time visibility into secondary sales instead of relying on distributor spreadsheets and month-end reports.
A distributor management system manages distribution, distributor inventory, and claims. A sales force automation (SFA) system is what field reps use to take orders and run retail execution at the outlet. Most CPG brands run both, and Lighthouse connects them so the order a rep books in the field flows through to distributor stock and fulfilment without re-keying.
Secondary sales are the sales from a distributor to the retailers and outlets it serves. A distributor management system captures these at the point they happen, through distributor billing and field order capture, so the brand sees true market offtake by SKU and geography rather than only the primary sales it shipped to distributors.
Yes. Lighthouse DMS connects natively with ERP and fulfilment systems through pre-built connectors and real-time, two-way sync, with no middleware layer to maintain. Primary orders, master data, and financial postings stay aligned between the brand's ERP and the distribution network.
Timelines depend on the number of distributors, the tiers in the network, and the ERP landscape. Lighthouse is designed for phased rollout, onboarding distributors region by region and stabilising reporting early, so a large multi-tier network can go live in stages rather than through a single high-risk cutover.
Every CPG distribution operation is different in structure, geography, and channel mix. Our team will walk you through a use-case-specific demo shaped around how your network operates.
Bangalore, India(HQ)
Auckland, NZ
Chennai, India
Dubai, UAE
New Jersey, USA
*All logos are property of their respective companies