Lighthouse AssetHub · Trade Asset Management

Trade asset ROI doesn't end at placement. It starts there.

AssetHub gives CPG and FMCG brands full lifecycle control over trade assets — from placement to performance to purity. Know where every cooler is, what it is selling, and whether it is working for you or for the competition.

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AssetHub  ›  Asset Management
AssetHub
⊞Dashboard
◫Assets
Asset List
⊙Placement
Requests
Deploy & Recall
✦Service
✓Audits
↗Reports
Asset Management Dashboard
Snapshot of asset inventory, service issues, placements and audit health.
Total Assets
4,320
incl. deployed & in stock
Deployed
3,100
72% of total
In Repair
85
view in service →
Open Requests
52
34 open · 18 in progress
Assets by Status Last 30 days
Deployed3,100
In Stock950
In Repair85
Retired185
Placement Pipeline
24
Pending
82
Approved
64
Deployed
Outlet Type Age Metro MartCooler5d City PlazaFreezer3d Quick MartCooler4d
Trusted by global CPG and FMCG brands
Unilever
Coca-Cola
HCCB
Kraft Heinz
L'Oreal
Beiersdorf
Parle
Arla
Unilever
Coca-Cola
HCCB
Kraft Heinz
L'Oreal
Beiersdorf
Parle
Arla
40+
CPG & FMCG Brands
33
Countries
2M+
Retail Outlets Served
15+
Years in CPG Technology
The trade asset problem

You approved the CAPEX. You placed the asset. What happened after that is anyone's guess.

01
Assets go missing with no record of where.
Up to 12% of trade assets enter the grey market or disappear through unrecorded store closures. Without a real-time asset register and field-verified location data, leakage is a cost you absorb without ever quantifying it.
02
Your branded cooler is selling a competitor's product.
Purity breaches — branded equipment stocked with competing products — are invisible without routine, photo-verified field audits. Every day a purity breach goes undetected is a day your asset investment works against your market share.
03
A broken cooler is a week of lost cold-chain sales.
Equipment failures that sit unresolved for days are not just a maintenance cost. They are a direct revenue loss. Without a live link between field-reported issues and service management teams, response times stretch and sales volume disappears.
04
High-value assets placed where the volume does not justify the cost.
Placement decisions made without outlet-level throughput data result in expensive equipment sitting in low-velocity locations. The ROI promised at approval is never realised because store dynamics shift and no one is tracking the performance gap.
What AssetHub delivers

From placement to purity to performance. Every asset accounted for, every day.

AssetHub closes the gap between what you approved at procurement and what your assets are actually doing in market. Three outcome areas work together to protect your CAPEX, defend your brand, and keep your cold chain intact.

Every asset located, verified, and accounted for.
Real-time asset status across every territory and channel. Deployment velocity from DC to outlet tracked automatically. Leakage and missing assets surface before they become write-offs.
Branded equipment that sells only your products.
Photo-verified purity audits detect competitor products in your coolers and trigger automated non-compliance alerts. Repeat offenders identified through historical audit trails so action is taken with evidence, not assumptions.
Downtime resolved before it becomes lost volume.
Field-reported equipment issues linked directly to Field Service Management tickets. Technician status visible on the same dashboard. Mean Time to Repair tracked so cold-chain downtime stays measurable and manageable.
Placement decisions backed by volume data, not instinct.
Sales Snapshots integrated into every placement request. If a retailer's throughput does not justify the asset, the system flags it before approval. Photo verification confirms the asset sits in a high-traffic golden zone.
Post-placement performance measured, not assumed.
Sales Snapshots linked to asset location over time identify where outlet dynamics have shifted and where equipment needs to be redeployed to higher-velocity locations. ROI tracking continues after placement, not just before.
Field intelligence built for the rep, not just the manager.
Barcode and QR scanning for instant store-asset reconciliation. CPG-specific exception handling when scanning is not possible. The mobile interface was designed for field conditions, not office assumptions about how fieldwork operates.
Platform Capabilities

Three modules. One complete asset intelligence platform.

A real-time pulse on every asset across every territory.
Track deployment velocity, monitor asset health, and surface leakage before it becomes a write-off. All in one dashboard, without manual reconciliation.
AssetHub  ›  Asset Management Dashboard
Live
Total Assets
4,320
Incl. deployed, in stock, in repair
Deployed Assets
3,100
72% of total assets
Assets in Repair
85
Click to view in Service
Open Service Requests
52
34 Open · 18 In Progress
Assets by Status Last 30 days
Deployed3,100
In Stock950
In Repair85
Retired185
Placement Pipeline
Pending requests
24
Approved (30d)
82
Deployments (30d)
64
Outlet Region Type Age
Metro MartNorth ZoneCooler5 days
City PlazaEast ZoneFreezer3 days
Quick MartSouth ZoneCooler4 days
Real-time asset status across territory and channel, covering deployed, in-stock, in-repair, and retired equipment in a single view
Deployment velocity tracked from DC to outlet so placement targets are measurable and delays surface immediately
Sales Snapshots integrated into asset records to identify low-velocity placements and trigger redeployment decisions before ROI deteriorates
Mean Time to Repair monitored as a KPI so cold-chain downtime is a managed metric, not an untracked cost
Your cooler is your branded real estate. Protect it accordingly.
Photo-verified audits detect competitor products, track planogram compliance, and build an evidence-based audit trail that identifies repeat offenders by outlet and region.
AssetHub  ›  Asset Management  ›  Audits  ›  Audit List
Last 30 days
Audits
Review in-store asset audits and compliance.
Audits (last 30 days)
340
Compliant
280
Non-compliant
60
All outcomes ▾
All channels ▾
All reps ▾
Audit ID Date / Time Asset Outlet Region Rep Outcome Photos
A-000987 16 Jan 2025, 15:22 AST-000123
Sunrise Supermarket
OUT123
North Zone Amit Verma Compliant 📷 3
A-000986 16 Jan 2025, 14:18 AST-000456
Golden Mart
OUT456
East Zone Priya Singh Non-compliant – Not working 📷 4
A-000985 16 Jan 2025, 11:45 AST-000789
Fresh Corner Store
OUT789
West Zone Rahul Kumar Compliant 📷 2
A-000984 15 Jan 2025, 16:30 AST-000234
City Grocers
OUT234
Central Zone Amit Verma Non-compliant – Missing 📷 1
A-000983 15 Jan 2025, 14:55 AST-000567
Quick Stop
OUT567
South Zone Sneha Patel Compliant 📷 3
Competitor product detection triggers automated non-compliance alerts when a rep identifies foreign products in a branded cooler
Photo-verified audit trail provides the evidence base for challenging repeat offenders among retail partners
Planogram adherence and Share of Visible Inventory tracked continuously, not periodically, so execution drift is caught early
Historical audit comparison identifies patterns by outlet, region, and rep so systemic issues are separated from one-off incidents
A broken cooler needs a service ticket, not a phone call.
Field-reported issues flow directly into FSM tickets with full asset and outlet context attached. Technician status visible on the same dashboard so cold-chain downtime is tracked from report to resolution.
AssetHub  ›  Service Requests  ›  SR-001234
In Progress
Service Requests › SR-001234
Service Request SR-001234
In Progress
Asset AST-000123 at Sunrise Supermarket (OUT123)
Asset Summary
Asset
AST-000123
Type / Model
Cooler — 300L
Asset Status
In Repair
Outlet Summary
Outlet
Sunrise Supermarket (OUT123)
Region
North Zone
Channel
Traditional Trade
Issue Summary
Problem Type
Not cooling
Severity
High
FSM Ticket
FS-56789 ↗
Issue Details
Problem Type
Not cooling
Severity
High
Created On
15 Jan 2025, 10:44
Created By
Amit Verma (Rep)
Description (from rep)
Cooler not cooling properly, ice build-up at back, retailer reports product spoilage risk.
Field issues linked directly to FSM tickets with full asset, outlet, and issue context so no information is lost in handoff
Technician dispatch and on-site status visible on the asset management dashboard without switching systems
Mean Time to Repair tracked per asset type and region to identify whether service response standards are being met
Warranty tracking and scheduled preventive maintenance integrated so reactive repairs are supplemented by a proactive uptime programme
Built into the Lighthouse ecosystem

Asset intelligence that connects to your field sales and service operations

AssetHub is not a separate system. It operates on the same data layer as Lighthouse SFA and eMerchandising, so asset performance, outlet sales data, and field activity are always in the same picture.

Connected to Lighthouse SFA
Field reps report asset conditions, capture audit photos, and raise service issues within the same app they use for sales visits. No separate workflow, no separate data silo, no reconciliation required between systems.
Sales data integrated into placement decisions
Outlet-level sales throughput from your DMS and SFA feeds directly into the asset placement request workflow. Approvals are informed by actual volume performance, not estimated potential.
Enterprise-grade, ISO 27001 certified
AssetHub runs on the same secure infrastructure as the full Lighthouse platform. ISO 27001 certified and SOC 2 compliant. Deployable across 33 countries without changes to local security policy.
What our customers say

Trusted by the world's leading CPG organisations

“

Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet the evolving needs of our sales teams and distribution partners. Its future-ready architecture positions us to respond with agility to emerging market challenges.

Yoginder Grewal, CIO @ HCCB
Seamless rollout across 2,200 distributors · Nationwide · Zero disruption
See AssetHub in action

Stop guessing where your assets are. Start measuring what they do.

We will walk you through a live demo of AssetHub configured around your asset base, your territory structure, and your current purity and service challenges.

Request a Demo