Why loyalty programmes underdeliver

Incentive spend is flowing. But is it driving the right behaviour?

01

Loyalty is disconnected from execution.

Points accrue on purchases but the behaviours that actually move your brand, from planogram compliance to new SKU ranging to on-time payments, are not scored. Loyalty budgets go to existing buyers, not channel builders.

02

Manual accrual creates distrust and disputes.

Retailers question their balances. Field reps spend time resolving claims instead of selling. Delayed reconciliation means rewards land weeks after the behaviour, when the motivational connection is already broken.

03

Outlet and primary programmes run in silos.

Retailer loyalty, distributor incentives, and sales rep performance sit on separate systems with no unified view. Brands cannot see whether pushing a distributor scheme also moves outlet behaviour, or whether the two programmes are working against each other.

What Lighthouse Loyalty delivers

Intelligent loyalty that rewards every behaviour that builds your brand

Six capabilities that connect outlet execution, primary performance, and wallet management into a single loyalty engine, replacing disconnected programmes, disputed accruals, and unmeasured incentive spend with automated, verifiable, behaviour-linked rewards.

Execution-Linked Scoring

Points triggered by SFA-verified activities: planogram compliance, new SKU listing, outlet visit frequency, and on-shelf availability. Rewards behaviour, not just transaction volume.

Unified Outlet and Primary Engine

One platform manages retailer loyalty, distributor incentives, and sales rep performance programmes. Budget, rules, and reporting are consolidated so brand and channel incentives reinforce each other.

Automated Wallet Accrual

Points and cash rewards accrue automatically on every qualifying transaction or SFA-verified activity. Zero manual calculation, zero reconciliation disputes, and instant visibility for outlets via the Retailer app.

End-to-End Incentive Ledger

Every point issued, every wallet credit, and every redemption is logged in a tamper-proof ledger linked to the originating transaction. Full audit trail for finance, sales, and distributor partners.

Flexible Redemption Options

Outlets redeem wallet balances against future invoices, free goods, branded merchandise, or direct UPI transfer. Retailers engage with the reward in the channel that motivates them most.

Native SFA and DMS Integration

Loyalty data flows in real time from Lighthouse SFA field activities and DMS transactions. No integration projects, no data lag, and no disconnect between what the rep records and what the retailer earns.

Platform Capabilities

One intelligent engine. Every incentive programme.

Reward Every Outlet Behaviour That Moves Your Brand

Configurable scoring rules triggered by SFA-verified execution activities, not just purchase volume.

Outlet Loyalty, Scoring EngineLive

Active Scoring Rules

Planogram Compliance

SFA-verified+50 pts

New SKU First Order

Per launch+200 pts

On-Time Payment

Per invoice+30 pts

Monthly Volume Threshold

Tier-based2x Multiplier

Silver

11,052

outlets

Gold

5,158

outlets

Platinum

2,210

outlets

Configurable scoring rules based on purchase value, SKU mix, execution activities, and payment behaviour

Tier-based multipliers with automatic upgrade and downgrade based on rolling performance windows

Real-time balance visibility for outlet owners via the Retailer app, with activity history and pending accruals

Programme segmentation by outlet class, geography, channel, or custom attribute

Distributor and Sales Rep Performance Incentives

Target-linked programmes for primary channel partners with real-time attainment tracking and automated payout.

Primary Incentives, Q4 Attainment

Distributor Attainment

Mehta Agencies112%

Sri Ram Traders88%

Al Falah Dist.61%

Sales Rep Leaderboard

1

Priya R.

4,820 pts

2

Arun K.

3,910 pts

3

Fatima N.

3,240 pts

Q4 pool: ₹12.4L

Accrued: ₹8.7L

Auto-payout on

Distributor incentive programmes linked to volume targets, new outlet acquisition, and SKU distribution KPIs

Sales rep contests and gamified leaderboards with real-time ranking visible in the SFA field app

Automated payout calculation at programme close, with breakup by participant, metric, and period

Full programme P&L: budget utilisation, payout efficiency, and incremental revenue generated per incentive rupee

One Wallet. Every Incentive Channel.

Points, cash rebates, and free goods entitlements consolidated into a single outlet wallet, redeemable anywhere in the network.

Retailer App, My Wallet

Wallet Balance

₹4,820

= 9,640 loyalty points

Redeem

History

Recent Activity

Order #4821

Purchase points

+380 pts

Planogram Check

Execution bonus

+50 pts

Invoice Deduction

Redeemed on #4819

-200 pts

Redemption Options

🧾

Invoice

📦

Free Goods

🎁

Merch

💸

UPI

Unified wallet aggregates loyalty points, cash rebates, scheme credits, and free goods entitlements in one balance

Retailer app gives outlet owners real-time balance view, accrual history, and self-service redemption request

Flexible redemption: invoice deduction, free goods pick, branded merchandise catalogue, or direct UPI transfer

Wallet expiry rules, minimum redemption thresholds, and category-locked balances fully configurable by programme

Measure Every Rupee of Incentive Spend

Pre-built loyalty analytics with programme ROI, member engagement, and behaviour-change attribution built in.

Loyalty Analytics, Programme PerformanceLive

Programme ROI

Incremental Revenue

₹2.8Cr

Attributed to loyalty Q4

Incentive Spend

₹38.4L

7.3x ROI on programme

Behaviour Change

New SKU adoption+34%

On-time payment rate+22%

Planogram compliance+18%

AI Insight

Platinum outlets show 2.4x higher basket size. Accelerating tier upgrade could add ₹18L in Q1.

Programme ROI dashboard: incentive spend, incremental revenue attributed, and cost-per-behaviour metrics

Member engagement funnel: enrolment, active participation, accrual frequency, and redemption conversion rates

Behaviour-change attribution: before-and-after comparison of execution KPIs for loyalty versus non-loyalty outlets

Churn prediction and tier-upgrade recommendation models surfaced directly in the programme manager dashboard

Built Into Your Existing Stack

Loyalty that runs inside the platform you already use

Lighthouse Loyalty is a native module of the Lighthouse platform. No third-party loyalty vendor, no integration overhead, and no data silos between field execution and incentive management.

Native SFA Integration

Every rep activity recorded in Lighthouse SFA, from planogram check to new outlet visit, triggers scoring rules in real time. No API calls, no file exports, no reconciliation lag between execution and reward.

DMS Transaction Sync

Purchase-based accruals fire automatically on DMS invoice completion. Outlet wallet balances update in under 60 seconds of transaction close. Retailers see their rewards before the delivery van leaves.

ERP and Finance Reconciliation

Incentive liabilities flow into your ERP in real time via pre-built SAP, Oracle, and D365 connectors. Finance teams get a clean, auditable accrual ledger without manual input or end-of-period reconciliation marathons.

What our customers say

Trusted by the world's leading CPG brands

"

Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet the evolving needs of our sales teams and distribution partners. Its future-ready architecture positions us to respond with agility to emerging market challenges.

Yoginder Grewal, CIO at HCCB

Seamless rollout across 2,200 distributors · Nationwide · Zero disruption

Ready to see it in action?

See intelligent, performance-driven loyalty working across your entire channel

Every brand's loyalty architecture is different in tier design, channel mix, and redemption preferences. Our team will walk you through a demo shaped around your programme structure and commercial goals.

Request a Demo →

Power Retailer Performance with Intelligent, Performance-Driven Trade Loyalty

Incentive spend is flowing. But is it driving the right behaviour?

Intelligent loyalty that rewards every behaviour that builds your brand

One intelligent engine. Every incentive programme.

Loyalty that runs inside the platform you already use

Trusted by the world's leading CPG brands

See intelligent, performance-driven loyalty working across your entire channel

Solutions

Company

Ground Transport
Solutions

Offices

Power Retailer Performance with Intelligent, Performance-Driven Trade Loyalty

Incentive spend is flowing. But is it driving the right behaviour?

Intelligent loyalty that rewards every behaviour that builds your brand

One intelligent engine. Every incentive programme.

Loyalty that runs inside the platform you already use

Trusted by the world's leading CPG brands

See intelligent, performance-driven loyalty working across your entire channel

Solutions

Company

Ground Transport Solutions

Offices

Ground Transport
Solutions