Proven outcomes

What CPG brands see when AI replaces guesswork.

5-10%

Sales Growth

Incremental uplift from AI-guided actions at the outlet and route level

15-20%

Reduction in Trapped Capital

Smarter replenishment decisions reduce overstocking and improve working capital velocity

20%

Higher Retailer Engagement

Personalised selling stories and automated loyalty nudges through B2B apps

30k+

Active Users

Field reps, distributors, and managers across 30+ countries running on AI-guided actions daily

The gut-feel gap

Most sales and replenishment decisions are still based on static history or human intuition. The cost shows up on your shelf.

01

Out-of-stocks that nobody predicted.

Sales velocity accelerates around promotions, seasonality, and regional events. Without a predictive model reading those signals, stock runs out before anyone acts. The sale is lost and the shelf is empty by the time the rep visits.

02

Working capital trapped in the wrong inventory.

Distributors over-order slow-moving SKUs because last month's averages are all they have. High-velocity SKUs run short while low-demand stock sits in the warehouse. The result is trapped capital and avoidable stockouts running simultaneously.

03

Field reps who visit without knowing what to pitch.

Without outlet-level intelligence, reps arrive with a generic price list and rely on relationship instinct. They miss cross-sell opportunities that comparable outlets are already buying, and leave basket value on the table on every visit.

04

Van loads that don't match route demand.

A fixed standard load every morning ignores which route the driver is actually taking and what each stop on that route needs today. The van runs out of hero SKUs mid-day, turns down orders, and returns with the wrong stock.

What Lighthouse Recommendations is

The AI intelligence layer that turns your platform data into a to-do list for your entire value chain.

Lighthouse Recommendations is not a standalone module. It is the predictive and prescriptive intelligence engine that runs across your existing Lighthouse platform, adding an AI decision layer to every workflow your teams already use.

It analyses historical outlet performance, real-time inventory, POS signals, promotion schedules, and field context to tell every person in your commercial chain exactly what to do next. Not what happened last week. What to do right now.

The shift it enables is fundamental: your field force stops being order takers and becomes territory consultants executing a data-backed strategy tailored to every single outlet.

Pillar 1

Smart Replenishment & Order Processing

Pillar 2

Precision in the Field (SFA)

Pillar 3

AI-Driven Upsell & Loyalty

Pillar 4

Fulfilment & Settlement Workflow

The Intelligence Shift

Move from manual guesswork to an AI-guided model across your entire value chain. Every recommendation is derived from real data, delivered in real time, to the person who needs to act on it.

The four pillars

AI recommendations across every layer of your commercial stack.

Each pillar adds predictive intelligence to a workflow your teams already operate in. No new systems, no separate logins, no change management overhead.

Pillar 1 • Replenishment

Smart Replenishment and Order Processing

AI analyses real-time inventory levels, outlet velocity, and demand signals to suggest exactly what to order, when to order it, and how to handle unallocated volume automatically. The guesswork in distributor ordering is replaced with a daily AI-guided recommendation.

Daily primary order suggestions based on real-time demand signals, seasonality, and inventory velocity — not last month's averages

Substitution intelligence handles unallocated volume automatically, flagging replacement SKUs when original orders cannot be fulfilled

Route optimisation maps delivery notes to vehicle capacity and customer locations, reducing manual planning to a single click

Eliminates manual order entry errors and the overstock or stockout cycles caused by static historical ordering

Order Processing › Unallocated Volume & Route Optimisation

Unallocated Volume Route Wise 17:06 • Auto-refresh

Route Name Salesperson 14 Jan 15 Jan 16 Jan Unalloc. Qty Orders Amount

Route SLS001 Rahul Kumar 0.0 0.2 108.2 108.22 5 ₹8,068

Route CVS003 Priya Singh 0.0 0.0 0.4 0.4 2 ₹207

Presale Route Amit Verma 50.61 0.0 0.0 50.61 2 ₹3,61,237

Unallocated Volume Item Wise

AI Substitution Active

Code Description 14 Jan 15 Jan 16 Jan Tot. Qty Stock Amount Replace With

150205 SKU Cola 375ml 7.08 0.00 0.00 7.08 0.00 ₹6,432

AI Suggest

150210 SKU Orange 330ml 0.02 0.00 0.00 0.02 0.00 ₹78

In Stock

Pillar 2 • Field Sales

Precision in the Field with AI-guided SFA

High-potential and at-risk stores are surfaced automatically so reps focus their time where it actually drives incremental sales, not just coverage. Smart Lists pre-build the order based on historical demand so core SKUs are never missed at the point of visit.

Recommended customer list surfaces outlets ranked by uplift potential, with AI-calculated percentage uplift visible per store before the rep departs

Smart List pre-fills the cart based on the outlet's historical demand patterns, ensuring core SKUs are always included and reducing time on manual entry

Next Best Action prompts tell the rep exactly which SKUs are missing, which promotions to push, and what comparable outlets in the same area are successfully buying

Van load recommendations optimise the truck's SKU mix based on each day's specific route demand, ensuring hero SKUs never run out mid-day

SFA › Customer Selection & Smart List

AI Active

Customer Selection

🔍⚙

Today's Beat: Wednesday Week 3

Recommended (14)

Un-Serviced (9)

Sunrise Store ✦

34840743

📍 Central Area • 13.51 km away

↑ Uplift Sales by 17%

Metro Mart ✦

34840518

📍 North Zone • 13.51 km away

↑ Uplift Sales by 8%

City General ✦

📍 South Zone • 14.33 km away

✦ Sales Insight

Order

🔍⚙

✦Smart List: pre-filled based on past patterns

🧴

Product A Hair Gel (150ml)

#612001

−54+

₹ 0

🍶

Product B Shampoo (200ml)

#460904

−157+

₹ 0

ADD TO CART →

Pillar 3 • Upsell & Loyalty

AI-Driven Upsell, Cross-Sell and Retailer Loyalty

Every transaction is an opportunity to grow basket size. AI-driven cross-sell recommendations are triggered by what similar outlets are successfully buying. Loyalty rules are automated so trade spend is always performance-linked and retailer engagement increases systematically.

Cross-sell recommendations surface at checkout based on what outlets with a similar profile are buying, adding 2 to 3 incremental items and 8 to 14 cases per transaction on average

Loyalty purchase rules automated with AND/OR logic by brand, SKU, or volume so complex reward triggers run without manual tracking

AI-generated selling stories personalise the pitch for each retailer based on their loyalty tier, purchase history, and what is working in their category

Automated retailer nudges sent directly through B2B apps drive self-ordering and 20% higher engagement without requiring rep involvement

SFA & Loyalty › Upsell, Cross-Sell & Purchase Rules

AI Powered

Upsell and Cross Sell

🛒Based on similar orders, most buyers add 2-3 items here resulting in 8-14 more cases

✨

Product C Wellness (1g)

#460150

−0+

₹ 0

OOS

SKU B Water 600ml X24

#100165

−0+

₹ 0

PROCEED TO CART →

Loyalty › Purchase Rules › Create Rule

✓

Rule Info

✓

Create Rule

✦

AI Description

AND

OR

+

Brand ▾

Equal ▾

Select brand...

Available brands

Brand Alpha

Brand Beta CS

Brand Gamma Gold

Brand Delta Light

Pillar 4 • Fulfilment

Fulfilment and Settlement with execution-linked proof

Geo-tagged, timestamped, photo-verified proof of delivery closes the loop between what was ordered and what was actually delivered. Real-time inventory reconciliation and settlement dashboard eliminate the paper trail and the disputes that come with it.

Storefront capture with integrated geo-coordinates and validated timestamp confirms arrival and delivery before the rep leaves the outlet

Settlement dashboard reconciles delivery, inventory, cash, and empties in a single view, eliminating end-of-day manual reconciliation

Total PL amount and modified PL amount tracked per load-out, with line-level detail on quantity, MRP, scheme, discount, tax, and free goods

Returns and cash collection managed digitally so discrepancies are flagged at the point of delivery, not discovered days later during office reconciliation

Primary Delivery › Delivery Confirmation & Settlement

Live

← Back INV_REF002

Lighthouse DT

📍 East Coast - BENGALURU

✓

Store Front Captured

🏪

Time: 15/01/2026, 17:05:37

Geo: 12.9737, 77.6447

Deliver Invoice →

Load-In for Load Out No PL-696

Delivery Confirmation

Inventory Reconciliation

Cash Reconciliation

SSINV-352 • Sunrise Store (34840482)

Empties

Collection

Code Description Qty MRP Price Scheme Tax Amount

100087 SKU Balm 100ml 0.01 ₹0 ₹1.03 ₹0 ₹0.11 ₹1.14

74560 SKU Cola 300ml 1.00 ₹0 ₹2.22 ₹0 ₹0.24 ₹2.46

410066 SKU Water 1.5L X8 0.02 ₹0 ₹1.24 ₹0 ₹0.27 ₹2.76

Total PL Amount: ₹10,474.00

Settlement

Built into the Lighthouse ecosystem

One AI layer. Across every module your teams already use.

Lighthouse Recommendations does not require a parallel system. It activates on top of the data your DMS, SFA, Van Sales, and Loyalty modules already generate, adding intelligence without adding friction.

Activates across SFA, DMS, Van Sales, and Loyalty

Every recommendation draws from the same data layer your commercial teams already work from. Field reps, distributors, van drivers, and trade marketing all receive actions through their existing Lighthouse interfaces.

Powered by Amazon Bedrock and real-time POS signals

Machine learning models trained on historical outlet performance, seasonality, and category trends. Real-time POS data feeds update the model continuously so recommendations reflect today's demand, not last week's averages.

SOC 2 compliant. Deployed across 30+ countries.

30,000 active users across global CPG and FMCG deployments. Enterprise-grade data governance, ISO 27001 certified infrastructure, and full support for regional compliance requirements across every market.

See Lighthouse Recommendations in action

Ready to stop guessing? Get precision at every step.

We will walk you through a live demonstration of Lighthouse Recommendations across each of the four pillars, configured around your distribution structure, your SKU mix, and your current field sales model.

Request a Demo

The AI layer that turns your platform data into a precise action for every rep on the field.

What CPG brands see when AI replaces guesswork.

Most sales and replenishment decisions are still based on static history or human intuition. The cost shows up on your shelf.

The AI intelligence layer that turns your platform data into a to-do list for your entire value chain.

AI recommendations across every layer of your commercial stack.

Smart Replenishment and Order Processing

Precision in the Field with AI-guided SFA

AI-Driven Upsell, Cross-Sell and Retailer Loyalty

Fulfilment and Settlement with execution-linked proof

One AI layer. Across every module your teams already use.

Ready to stop guessing? Get precision at every step.

Solutions

Company

Ground Transport
Solutions

Offices

The AI layer that turns your platform data into a precise action for every rep on the field.

What CPG brands see when AI replaces guesswork.

Most sales and replenishment decisions are still based on static history or human intuition. The cost shows up on your shelf.

The AI intelligence layer that turns your platform data into a to-do list for your entire value chain.

AI recommendations across every layer of your commercial stack.

Smart Replenishment and Order Processing

Precision in the Field with AI-guided SFA

AI-Driven Upsell, Cross-Sell and Retailer Loyalty

Fulfilment and Settlement with execution-linked proof

One AI layer. Across every module your teams already use.

Ready to stop guessing? Get precision at every step.

Solutions

Company

Ground Transport Solutions

Offices

Ground Transport
Solutions