Innovation alone will not drive growth.
As India’s FMCG landscape evolves, growth is becoming more uneven across markets, channels, and consumer segments. While new formats and digital channels are gaining attention, the real challenge for brands lies deeper: managing fragmentation, adapting to changing consumer behavior, and executing effectively across diverse markets.
In this edition of T-Talk by Vxceed, FMCG leaders share their perspectives on what actually changed in 2025 and what companies must rethink as they plan for growth in 2026.
This conversation moves beyond high-level strategy and focuses on the realities of operating in India today: navigating consumer polarization, strengthening route-to-market execution, and using technology to improve visibility and decision-making on the ground.
Speakers Featured in This Conversation
Anupam Sinha
Chief Execution Officer, Vxceed Software SolutionsCPG distribution transformation leader with deep consulting and domain expertise in the CPG industry. Focused on helping consumer goods companies improve execution efficiency and build route-to-market strategies for sustainable growth in complex markets.
Rahul Khandelwal
Chief Operating Officer, WeiKFiELD Foods Pvt. Ltd. (Ex-Britannia)Sales and distribution leader with deep experience in general trade, route-to-market strategy, and scaling FMCG brands across diverse Indian markets.
Sharavana Raghavan
Founder, Vitral Brand Expertise (Ex-Henkel, Cadbury, Reckitt, Godrej)Brand and consumer strategy expert with extensive experience in FMCG marketing, category growth, and building consumer-centric brands.
Monika Karamchandani
Consumer Research Leader, Mondelēz International (Ex-L’Oréal, Disney, Kantar, Bates)Consumer insights specialist with a strong background in understanding evolving shopper behavior and market dynamics.
What This T-Talk Covers
This discussion goes beyond surface-level trends and focuses on the practical realities FMCG leaders are navigating in India today.
You’ll hear perspectives on:
- Why legacy brand strength alone no longer guarantees growth
- How consumer polarization is reshaping product portfolios and channel strategies
- Why general trade continues to remain critical despite the rise of quick commerce
- How regional preferences and micro-market dynamics are becoming more important than national playbooks
- The evolving expectations of distributors and the next generation of channel partners
- Why execution excellence still remains the biggest driver of growth
- How real-time data and technology are helping companies respond faster to market changes
Rather than chasing every new channel or trend, this conversation explores where FMCG leaders should focus and how they can execute better at scale.
Why Watch This T-Talk
This session is designed for FMCG leaders who want a grounded understanding of how India’s market realities are evolving, and what it takes to grow in this environment.
It is especially relevant for:
- Commercial and sales leaders
- Route-to-market and GTM teams
- Revenue growth and portfolio owners
- FMCG founders and operators
- Digital, data, and transformation leaders
If you are responsible for driving growth, improving margins, or strengthening execution in India’s FMCG ecosystem, this conversation offers practical insights that go beyond headlines and hype.
