Executive Summary

Sri Sarvaraya Sugars Limited (SSSL), one of the major bottling operations in Andhra Pradesh, had already built a strong van sales network powered by Vxceed. However, as market execution requirements evolved, the team identified a growing need for a more structured pre-sales system that could help capture market demand, automate field execution workflows, and provide real-time visibility into on-ground activities.

Manual processes across surveys, market execution tracking, and reporting were limiting visibility and slowing decision-making. Market teams relied heavily on pen-and-paper workflows, WhatsApp-based photo sharing, and disconnected reporting processes that made execution difficult to monitor at scale.

To address these challenges, SSSL partnered with Vxceed to roll out a fully integrated pre-sales and Insight solution across its field teams. Within days of deployment, the rollout achieved near-complete adoption across 275 market developers while enabling real-time field visibility, automated execution tracking, and stronger operational control for managers and leadership teams.

Highlights

• Rolled out Vxceed’s pre-sales solution across 275 market developers
• Achieved 96% rollout completion within the first week
• Automated manual survey and market execution workflows
• Enabled real-time visibility into field execution and sales activities
• Deployed Insight solution for 85 RSE and ASM users
• Improved monitoring of attendance, productivity, visits, and market coverage
• Enabled outlet-level execution tracking and promotion visibility in the market

About the Brand

Sri Sarvaraya Sugars Limited (SSSL) is a leading bottling operation based in Andhra Pradesh with multiple bottling units and a large market execution network operating across the region. With more than 650 van sales users already operating through Vxceed’s ecosystem, the organization has continued investing in digitization initiatives to improve market coverage, execution visibility, and operational efficiency.

As market execution requirements evolved, SSSL identified an opportunity to strengthen demand capture and field execution through a more structured pre-sales ecosystem.

The Challenge: What Needed to Change

Although SSSL already had a mature van sales ecosystem in place, several critical market execution workflows still depended on manual processes.

As the organization expanded its market execution efforts, the limitations of these workflows became increasingly visible.

Manual Surveys and Market Audits

Field teams conducted surveys manually using pen-and-paper processes. Scoring, calculations, and execution tracking had to be consolidated manually before being shared with managers.

This created delays, inconsistencies, and limited visibility into field execution quality.

Limited Visibility into Field Activities

Managers lacked real-time visibility into:

• Which outlets were visited
• Which surveys were completed
• Field productivity levels
• Distance traveled by market developers
• Current field locations and execution status

As a result, tracking execution consistency across markets became difficult.

Disconnected Reporting Processes

Photos and execution evidence were often shared through WhatsApp and other disconnected workflows, making aggregation and monitoring difficult at scale.

This reduced operational efficiency and slowed down decision-making.

Lack of Structured Pre-Sales Execution

While van sales operations were already mature, SSSL identified the need for a stronger pre-sales ecosystem that could:

• Capture market demand more effectively
• Improve in-store execution visibility
• Support outlet-level execution monitoring
• Enable data-driven sales and promotion strategies

The Solution: Building a Connected Pre-Sales and Execution Ecosystem

To address these challenges, Vxceed deployed its integrated pre-sales and Insight solutions across SSSL’s market execution teams.

The implementation focused on digitizing field activities, improving visibility, and enabling real-time execution tracking.

End-to-End Pre-Sales Automation

The pre-sales solution digitized the complete workflow for market developers, including:

• Attendance marking
• Planned Journey Plan (PJP)-based market visits
• Outlet surveys
• In-store execution tracking
• Order collection and execution reporting

This eliminated manual tracking and enabled structured execution across markets.

Real-Time Market Execution Visibility

The platform enabled managers to monitor field activities in real time, including:

• User attendance and productivity
• Market coverage and outlet visits
• Distance traveled by field teams
• Current field location and execution status
• Outlet-level execution performance

This provided leadership teams with stronger operational visibility and faster response capabilities.

Automated Survey and Audit Workflows

Previously, manual audit processes were fully digitized through the application.

Field teams could now:

• Capture cooler placement data
• Record in-store execution activities
• Upload market observations directly within the application
• Calculate execution scores automatically

This significantly reduced manual effort while improving execution accuracy and reporting consistency.

Insight Solution for Managers and Leadership Teams

Alongside the pre-sales rollout, Vxceed also deployed its Insight solution for RSE and ASM users.

The platform enabled managers to:

• Track sales and productivity in real time
• Monitor field execution across users
• Identify inactive users or execution gaps quickly
• View live updates from the market as activities were completed

The real-time synchronization between field execution and Insight dashboards helped improve monitoring and operational responsiveness.

Smarter Market Execution and Promotion Visibility

The application also enabled field teams to showcase ongoing promotions and improve outlet-level engagement more effectively.

Sales representatives could:

• View relevant promotion information during outlet visits
• Improve execution consistency in stores
• Support better product visibility and selling strategies in the market

This helped improve execution quality and strengthened engagement at the outlet level.

Implementation and Execution

The rollout officially began on April 27 and achieved rapid adoption across field teams within days.

Although the original plan was to roll out the solution hierarchy-wise, the adoption rate accelerated significantly during implementation.

Key rollout milestones included:

• 275 market developers onboarded for rollout
• 212 users were active in the market on day one itself
• 96% rollout completion achieved within the first week
• Insight solution deployed successfully for 85 manager-level users

The implementation involved close collaboration between the Vxceed and SSSL teams, including leadership, IT, training, and market execution stakeholders.

Training sessions and onboarding support helped accelerate adoption across field teams, while dedicated support teams ensured quick issue resolution during rollout.

Despite high-temperature field conditions and intensive execution requirements, the rollout teams maintained strong momentum across markets, including Rajamahendravaram, Eluru, and Power Town.

Why Sri Sarvaraya Sugars Limited Chose Vxceed

SSSL had already been using Vxceed’s van sales ecosystem successfully for several years.

As the organization evaluated ways to strengthen pre-sales execution, the team identified Vxceed’s ability to provide:

• End-to-end execution visibility
• Real-time field monitoring
• Integrated reporting and insights
• Automated survey and execution workflows
• Scalable market execution capabilities

The team also saw strong value in the platform’s flexibility and ability to align with their operational requirements.

According to the SSSL team, the solution successfully addressed the execution requirements they were looking to solve while creating a stronger foundation for future digital initiatives.

Results and Business Impact

The rollout created immediate operational improvements across field execution workflows.

Faster and Broader Adoption

The implementation achieved near-complete adoption within days, significantly accelerating the transition from manual workflows to digital execution.

Improved Visibility Across the Market

Managers and leadership teams gained real-time visibility into:

• User productivity
• Outlet visits
• Market coverage
• Execution activities
• Sales performance

This improved monitoring and enabled faster operational decisions.

Reduced Manual Workflows

Manual survey scoring, execution tracking, and reporting activities were digitized, reducing dependency on disconnected workflows and manual consolidation.

Better Field Execution Monitoring

The Insight solution helped managers identify inactive users, execution gaps, and productivity issues quickly, improving operational responsiveness in the market.

Stronger Foundation for Future Innovation

The successful rollout also created opportunities for future roadmap initiatives, including:

• AI/ML-led capabilities
• Primary replenishment workflows
• Advanced reporting and execution visibility
• Additional automation initiatives across operations

Digitize Market Execution at Scale

Vxceed helps FMCG brands and bottling operations improve field execution, visibility, and operational efficiency through connected sales, pre-sales, and execution platforms.

Connect with our team to learn how Vxceed can help modernize your market execution ecosystem.