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Customers

The CPG and FMCG brands that run on Lighthouse

Consumer goods brands and Coca-Cola bottlers use Lighthouse by Vxceed for sales force automation, distributor management, van sales and retail execution, in markets including India, Southeast Asia, the Middle East and Africa.

Beverage

Beverage brands and Coca-Cola bottlers

India

Hindustan Coca-Cola Beverages

Lighthouse DMS across 2,200 distributors and 6,600 users, with about 500 sub-distributors on DMS Lite. Read the case study

Nepal

Coca-Cola Nepal

Lighthouse SFA, DMS and the Cokebuddy B2B ordering app, launched in 30 days. Read the case study

Myanmar

Global beverage brand

108 distributors moved to Lighthouse 3.0 in 6 days with zero downtime. Read the case study

India

Franchise beverage bottler

Feeder loads for van sales, cutting stockouts in peak season. Read the case study

Food and FMCG

Food and FMCG brands

Philippines

Mega Sardines

Sales execution standardised across a fragmented network, with Lighthouse DMS live in 2 months. Read the case study

India

Sri Sarvaraya Sugars

Pre-sales rolled out to 275 market developers, with 96% rollout completion in the first week. Read the case study

India

Large FMCG brand

Verified retail network grown from 1.6M to 2.6M outlets with 98%+ master-data accuracy. Read the case study

India

Ice-cream brand

Cold chain visibility, temperature control and distribution efficiency with Lighthouse Cold Chain. Read the case study

Mega Prime Foods

Aieen Brooks on how data and the right partnership strengthen sales execution. Watch the interview

Global

Global FMCG leader

Sales operations digitised across multiple countries and product lines. Read the case study

Personal care and beauty

Personal care and beauty brands

India

L'Oréal

SFA relaunched as Spark, after more than a decade on Vxceed. Read the case study

Southeast Asia

Personal care brand

Distributive trade automated with Lighthouse DMS and Central. Read the case study

Africa

Personal care brand

Compliance, visibility and distribution with SFA and DMS. Read the case study

Personal care brand

Rural distribution transformed with AI-driven journey planning and expense tracking. Read the case study

Multi-industry groups

Conglomerates and multinationals

UAE

Multi-industry group

Mobile field sales integrated with SAP R/3, cutting account settlement time by 30%. Read the case study

Global

Global FMCG multinational

Distribution operations and credit control strengthened across markets. Read the case study

CPG brand

Retailer choice balanced with inventory efficiency through smart allocation. Read the case study

What our customers say

Trusted by leading CPG brands and bottlers

“

Our recent distribution platform upgrade (Lighthouse from Vxceed), executed in partnership with Vxceed, was seamless and disruption-free across our nationwide network of 2,200 distributors. Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet the evolving needs of our sales teams and distribution partners.

Yoginder Grewal, CIO at Hindustan Coca-Cola Beverages (HCCB)
2,200 distributors · Nationwide · Zero disruption
FAQ

Frequently asked questions

Who uses Vxceed?

Consumer goods brands and bottlers including Unilever, L'Oréal, Parle, Kraft Heinz, Beiersdorf, Arla and the Coca-Cola bottlers Hindustan Coca-Cola Beverages, Coca-Cola Nepal and Swire Coca-Cola use Lighthouse by Vxceed.

Which Coca-Cola bottlers use Lighthouse?

Hindustan Coca-Cola Beverages runs Lighthouse DMS across 2,200 distributors and 6,600 users in India. Coca-Cola Nepal runs Lighthouse SFA, DMS and its Cokebuddy B2B ordering app. Swire Coca-Cola is also a Lighthouse customer. See Lighthouse for beverage.

In which markets is Lighthouse used?

Lighthouse is used in markets including India, Southeast Asia, the Middle East and Africa.

Where can I read Vxceed customer case studies?

All customer stories are on the Insights hub, under Case Studies.

Ready to see it in action?

See what Lighthouse could do for your network

Our team will walk you through a demo built around your markets, your distributors and your route-to-market model.