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Elevate Retailer and Distributor Growth with Unified, Performance-Driven Loyalty

Build deeper retailer relationships

by rewarding availability, activation, and store-level execution

Strengthen distributor performance

with primary-linked incentives that reinforce healthy inventory, credit discipline, and service levels

Drive sustainable growth

with rewards tied to visibility, coverage, freshness, and on-ground consistency

Reduce operational friction

through automated accrual, expiry, and redemption across SFA, van sales, and DMS workflows

Better engagement with the same outlets, same partners, and the same commercial teams.

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What's New

Traditional points-based schemes are no longer enough. Lighthouse introduces a unified loyalty engine that connects outlet performance + primary performance into one digital, data-driven system.

  • Unified outlet + primary loyalty engine built for CPG
  • Execution-linked scoring tied to availability, freshness & coverage
  • Automated wallet for rebates, payouts, and loyalty points
  • End-to-end ledger tracking with item-level traceability & audit trails
AI-powered unified loyalty innovation by Vxceed that links outlet execution and distributor performance to performance-driven rewards for stronger FMCG growth.

Reward behaviour that drives growth — not just purchases.

Built for Real-World FMCG Execution

1. Designed for general trade networks with mixed data maturity and fragmented routes

2. Native to SFA, van sales, counter-sales, pre-sell, and B2B ordering flows

3. Easy for ASMs, RSMs, and supervisors to manage and monitor performance-linked rewards

4. Seamless reconciliation through distributor trade-spend and wallet-based payouts

Turn loyalty into a measurable driver of outlet performance and primary health.

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