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Lighthouse · Beverage

Distribution software for beverage brands and Coca-Cola bottlers

Lighthouse runs van sales and direct store delivery, cooler management, retailer B2B ordering and distributor management on one platform, so beverage teams can sell, deliver and keep products chilled and on shelf, from the distributor to the outlet. Coca-Cola bottlers on Lighthouse include Hindustan Coca-Cola Beverages, Coca-Cola Nepal and Swire Coca-Cola.

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Lighthouse at Hindustan Coca-Cola Beverages
Distributors
2,200
On Lighthouse DMS
Distributor users
6,600
3 per distributor
Sub-distributors
~500
On DMS Lite
30 days
Coca-Cola Nepal B2B app live
6 days
Lighthouse 3.0 migration
108
Distributors migrated, zero downtime
100%
Data integrity on migration
Built for beverage

Beverage execution runs on speed, cold and coverage

Beverage brands sell high-velocity SKUs through dense general trade, often straight from vans, with demand that swings with weather and season and volume that depends on chilled availability in branded coolers. Lighthouse brings the workflows beverage teams run every day onto one platform.

Van sales and direct store delivery

Pre-sales, van sales and DSD on the same routes, with feeder loads to top up vans mid-trip, AI van load planning and route optimisation, and automated end-of-day reconciliation of stock, cash and returns. Lighthouse Van Sales

Coolers and cold assets

AssetHub tracks every cooler and freezer from placement to performance, with photo-verified purity audits that flag competitor products and field-reported faults linked to service tickets. Lighthouse AssetHub · Cold chain monitoring

Retailer B2B ordering

Retailers order, track deliveries and see their schemes in a B2B app connected to the same DMS and SFA. Coca-Cola Nepal moved its Cokebuddy ordering app onto Lighthouse in 30 days with zero business disruption. Read the Coca-Cola Nepal story

Distributor management at national scale

Secondary sales, distributor stock, schemes and claims in one system. Hindustan Coca-Cola Beverages runs Lighthouse DMS across 2,200 distributors and 6,600 users, with about 500 sub-distributors on the DMS Lite app. Lighthouse DMS

Shelf and cooler execution

Shelf photos are scored for planogram compliance, share of shelf and out-of-stocks while the rep is still in the outlet. Lighthouse eMerchandising

Upgrades without downtime

A global beverage brand in Myanmar moved its 108 distributors to Lighthouse 3.0 in 6 days, with zero downtime and 100% data integrity. Read the migration story

What our customers say

Trusted by Coca-Cola bottlers

“

Our recent distribution platform upgrade (Lighthouse from Vxceed), executed in partnership with Vxceed, was seamless and disruption-free across our nationwide network of 2,200 distributors. Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet the evolving needs of our sales teams and distribution partners.

Yoginder Grewal, CIO at Hindustan Coca-Cola Beverages (HCCB)
2,200 distributors · Nationwide · Zero disruption
Customer stories

Beverage brands and bottlers on Lighthouse

India

Hindustan Coca-Cola Beverages

Real-time visibility into distributor sales and inventory with Lighthouse DMS and DMS Lite. Read the case study

Nepal

Coca-Cola Nepal

Cokebuddy B2B ordering moved onto Lighthouse alongside SFA and DMS, live in 30 days. Read the case study

Myanmar

Global beverage brand

Lighthouse 3.0 migration for 108 distributors in 6 days, zero downtime. Read the case study

India

Franchise beverage bottler

Feeder loads let vans top up mid-trip, cutting stockouts and covering more outlets in peak season. Read the case study

FAQ

Frequently asked questions

Do Coca-Cola bottlers use Lighthouse?

Yes. Coca-Cola bottlers using Lighthouse include Hindustan Coca-Cola Beverages, which runs Lighthouse DMS across 2,200 distributors and 6,600 users in India, Coca-Cola Nepal, which runs Lighthouse SFA, DMS and its Cokebuddy B2B ordering app, and Swire Coca-Cola.

Does Lighthouse support van sales and direct store delivery for beverage?

Yes. Lighthouse Van Sales runs pre-sales, van sales and direct store delivery in one app, with feeder loads to top up vans mid-route, AI van load planning, route optimisation, and automated end-of-day reconciliation of van stock, cash and returns.

Can Lighthouse track coolers and cooler purity?

Yes. Lighthouse AssetHub tracks coolers and freezers from placement to performance, runs photo-verified purity audits that flag competitor products, and links field-reported faults to service tickets so repair times are measured.

Does Lighthouse include a B2B ordering app for retailers?

Yes. Retailers can order, track deliveries and see their schemes in a B2B app connected to Lighthouse DMS and SFA. Coca-Cola Nepal launched its Cokebuddy app on Lighthouse in 30 days with zero business disruption.

Does Lighthouse work offline?

Lighthouse SFA and the DMS Lite app work offline, so field teams can keep working without connectivity. The full Lighthouse DMS runs online.

Ready to see it in action?

See Lighthouse on your beverage routes

Our team will walk you through a demo built around your routes, your coolers and your distributor network.

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