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Markets · Middle East and Africa

Sales and distribution software for the Middle East and Africa

Lighthouse by Vxceed runs sales force automation, distributor management and van sales for consumer goods brands and business groups in the UAE, across the GCC and in Uganda and Kenya, supported by Vxceed’s office in Dubai.

Lighthouse at a UAE business group
Account settlement
30%
Less time to settle
Field admin
2 FTEs
Freed from data entry
Return on investment
<1 yr
Substantial ROI
7
GCC-region markets for a UAE-headquartered group
8+
African countries reached by a Ugandan brand
SAP
R/3 integration for mobile field sales
EFRIS
Real-time invoice data in Uganda
Built for the region

Built for Middle East and African distribution

Credit control and collections

Manage credit terms for customers and sales reps, and track targets by salesman, beat and outlet, so credit risk stays under control as coverage grows.

ERP integration

Connect field sales to your ERP. A UAE group integrated Lighthouse with SAP R/3, and pre-built connectors cover SAP, Oracle, Microsoft Dynamics 365, Navision and BPICS.

Tax and invoice compliance

In Uganda, Lighthouse DMS and SFA update customer, stock, invoice and collection data in real time to the government EFRIS portal.

Van sales, pre-sales and DMS

Run van sales, pre-sales SFA and distributor management on one platform, with real-time manager visibility through Lighthouse Insight.

Customer stories

Brands running Lighthouse in the Middle East and Africa

UAE

Multi-industry group

Mobile field sales integrated with SAP R/3 across a group of 20 companies, cutting account settlement time by 30%. Read the case study

GCC

FMCG multinational

A UAE-headquartered food group with 80+ brands strengthened credit control, target tracking and route compliance across GCC markets. Read the case study

Uganda and Kenya

Personal care brand

DMS, van sales and pre-sales SFA with real-time EFRIS compliance and full distributor visibility. Read the case study

What our customers say

Trusted by leading FMCG groups in the GCC

“

Implementing XnappSales [now Lighthouse] and XnappSight [now Lighthouse Insight] has revolutionized the way we manage our sales and distribution. The real-time insights and control over our operations have allowed us to achieve unprecedented levels of efficiency and market penetration.

FMCG multinational headquartered in the UAE
GCC markets · Credit control · Real-time visibility
FAQ

Frequently asked questions

Does Vxceed work with consumer goods brands in the Middle East?

Yes. A UAE-headquartered FMCG multinational with more than 80 brands uses Lighthouse and Lighthouse Insight for credit control, target tracking and route compliance across GCC markets. A UAE multi-industry group integrated mobile field sales with SAP R/3, cutting account settlement time by 30%. Vxceed has an office in Dubai.

Does Vxceed work with brands in Africa?

Yes. A Ugandan personal care brand sold in more than 8 African countries runs Lighthouse DMS, van sales and pre-sales SFA with its distributors and sales teams in Uganda and Kenya. Read the case study.

Can Lighthouse send invoice data to Uganda’s EFRIS portal?

Yes. Lighthouse DMS and SFA update customer, stock, invoice and collection data to the EFRIS portal in real time, which reduces compliance risk when invoices change at delivery.

Does Lighthouse integrate with SAP?

Yes. Lighthouse has pre-built connectors for SAP, Oracle, Microsoft Dynamics 365, Navision and BPICS, so orders, invoices, stock and master data stay in sync with your ERP. A UAE business group integrated Lighthouse mobile field sales with SAP R/3.

Does Lighthouse work offline?

Yes. Lighthouse SFA works offline, so van sales and pre-sales reps keep taking orders and invoicing on routes with weak or no connectivity, and their data syncs when they reconnect. Smaller distributors can use the DMS Lite app, which also works offline. The full Lighthouse DMS runs online.

Ready to see it in action?

See Lighthouse for your Middle East and Africa network

Our team will walk you through a demo built around your markets, your distributors and your routes.