Highlights:
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AVA-ready execution operationalized across van sales, distributor workflows, and validations from day
one
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Vxceed DMS successfully went live in just 2 months
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Full nationwide rollout completed in one month using a big bang approach, zero phased delays
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Every manual process across loadouts, settlements, and reporting replaced with system-driven
controls
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Distribution efficiency improved significantly across the entire network post go-live
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Field force fully digitized and operating on a single execution system nationwide
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Strong adoption across salesmen and distributors driven by structured, hands-on training
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Management now has enterprise-wide visibility through AI dashboards and real-time reporting
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A scalable foundation built for long-term sales and distribution growth
About the Brand
Mega Sardines Philippines is a trusted FMCG brand with a 50+ year history, known for its extensive canned fish portfolio and expanding product lines such as coffee and canned vegetables.
With deep penetration across thousands of sari-sari stores, Mega operates in one of Southeast Asia’s most execution-intensive and fragmented retail environments, where visibility and consistency directly impact growth.
“Lighthouse has transformed how our sales and distribution teams operate every day. Our salesmen finally
have a reliable digital tool, our distributors have better visibility, and the improvements in van sales and
reporting have made our operations faster, more accurate, and more controlled. The rollout was smooth, and
the Vxceed team supported us at every step.”- Mega Sardines Team
The Challenge
As Mega Sardines expanded its portfolio and distributor footprint, leadership identified a deeper issue: the organization lacked execution grade information. Core execution standards availability, visibility, and activation could not be measured consistently, limiting decision making and distributor governance.
- No standardized van loadout workflow , resulting in manual checks and variability
- Missing inventory and pricing validations, exposing the business to errors
- Limited reporting capabilities, restricting visibility into daily performance
- Promotion rigidity, making it difficult to influence sales at the store level
- Weak digital compliance, with many salesmen relying on manual or inconsistent recording
- Inability to capture display data, affecting instore execution and visibility audits
These constraints hindered scale, slowed decision making, and created operational blind spots.
What Needed to Change
Mega Sardines needed a sales execution operating system one that unified field execution, distributor management, and reporting, while embedding the rigor and best practices used by leading multinational CPG organizations.
The Solution
Mega Sardines needed a sales execution operating system one that unified field execution, distributor management, and reporting, while embedding the rigor and best practices used by leading multinational CPG organizations.
1. Modernized Sales Execution (SFA, Van Sales & Pre-Sales)
- Defined structured van loadouts with automated quantity/price checks
- Automated stock carry forward to streamline daily operations
- Strengthened the settlement process with device loss safeguards
- Standardized validations to prevent transactional errors
2. Stronger Distributor Control Through Lighthouse DMS
- Daily visibility of stock levels
- Expiry management and accurate inventory status
- One source of truth for orders, invoices, and records
3. Enterprise level Visibility
- Integrated master data across products, pricing, and outlets
- AI-powered dashboards (Inside) replaced legacy reporting tools
- Cross-functional insights for leadership and regional managers
4. Flexible Promotions to Drive Growth
- Discretionary promotions empowered salesmen to create localized offers
- Increased ability to influence store-level conversion
Implementation & Execution
The implementation followed a rigorous and accelerated plan:
Support operations were structured to deliver results.
- Dedicated Hyper care teams
- Clear escalation pathways
- 24-hour turnaround for all critical issues
Training was comprehensive:
- UAT workshops and hands on testing
- Two weeks of structured distributor & salesman training
- On ground field visits to sari-sari stores for real world insights
Uncompromised execution standards, training rigor, and system adoption achieved.
Why Mega Sardines Chose Vxceed
Three factors shaped Mega’s decision:
1. A Unified Platform
One system for SFA, DMS, Central, Reports, and Van Sales without silos.
2. Precision and Control
Lighthouse’s validations, structured workflows, and reporting accuracy addressed the fundamental gaps in their legacy system.
3. Partnership Led Implementation
Mega valued Vxceed’s hands on approach, from UAT and distributor training to market visits and rapid product improvements tailored to the Philippines context.
4. Proven Global CPG Execution Models, Built In
Lighthouse embedded established sales and distributor execution models, enabling Mega to standardize operations and improve execution consistency without building custom systems from scratch.
The Results
Post go live, Mega Sardines achieved a higher degree of execution control across its sales and distributor network, translating into more reliable operations and stronger performance.
- A fully digitized field force, operating on a single execution system, enabling reliable data capture and real-time visibility for leadership.
- Higher operational reliability through loadout structure, stronger validations, and improved settlement handling.
- Better distributor performance with expiry management and real-time stock visibility.
- Significant uplift in reporting quality, improving managerial oversight.
- Enhanced route efficiency for Van Sales teams.
- Improved engagement from distributors, reflected in strong feedback post-rollout.