Transforming Sales Execution for Mega Prime Foods: How Vxceed Enabled a Unified, Offline-Ready, AI-Driven Field Force

Highlights:

• 42 distributors digitized in three months against a six-month plan, exceeding the original target of 33
• 100% digital adoption across van sales and pre-sales routes
• Structured, system-driven loadouts replacing manual processes
• Enterprise-grade visibility through AI dashboards and clean master data
• Stabilized field operations with <24-hour resolution for all critical issues

About the Brand

Mega Prime Foods Inc., the company behind Mega Sardines, is one of the most trusted FMCG brands in Philippines. They’re known for their extensive canned fish portfolio and expanding product lines such as coffee and canned vegetables. With deep penetration across thousands of sari-sari (retail) stores, the company operates in one of Southeast Asia’s most competitive and fragmentation-heavy retail environments.

See how Lighthouse supports other consumer goods brands in Southeast Asia and the Philippines.

The Challenge

Client Profile:

Mega Sardines operates across thousands of retail stores with a growing multi-category portfolio and an expanding distributor network.

The Ambition:

To establish a modern, scalable sales and distribution backbone that could support national expansion and improve rural route execution.

Business Frictions:

• Lack of visibility into daily sales, stock levels, and route-level performance
• Manual processes such as van loadouts, inventory checks, and order capturing
• Market complexity across fragmented sari-sari outlets with variable connectivity
• Rigid promotions that limited store-level influence
• Offline execution gaps—field teams depended on connectivity to transact, forcing them to write orders manually and re-enter them later
• Inability to audit retail display, impacting in-store execution

These issues compounded as the business scaled, making it increasingly difficult to maintain control, accuracy, and consistency across routes and distributors.

“The biggest bottleneck before was information availability. We had very basic data, but not the depth or the type of information needed to properly analyze the business or measure execution.” - Aieen Brooks

The Solution

Vxceed deployed Lighthouse as a precision sales ecosystem anchored on four strategic interventions:

1. Route & Workflow Discipline for Van Sales

• Structured van loadouts with automated quantity and price integrity
• Seamless offline operations for low-connectivity rural markets
• Carry-forward stock logic to optimize van turnover
• Automated settlement workflows with device-loss safeguards

2. Distributor Control & Network Stability

• Standardized DMS processes
• Clean, reliable expiry and stock visibility
• Single source of truth for invoices, orders, and financials

3. Enterprise Visibility & Data Hygiene

• AI-powered dashboards (Inside) replacing fragmented reporting
• Unified master data across pricing, outlets, and product hierarchies
• Faster decision-making through real-time analytics

4. Store-Level Growth Levers

• Discretionary promotions enabling contextual, outlet-specific selling
• Structured market data capture, including display audits

“Once Lighthouse was implemented, execution became more structured. Van sales teams could operate confidently in low-connectivity areas, distributors had clearer stock and expiry visibility, and reporting improved significantly across levels.” - Aieen Brooks

A rollout planned for six months was completed in just three months — while adding 11 additional distributors.

To ensure stability and rapid adoption across a fragmented, multi-route environment, Vxceed deployed a structured enablement layer.

Support operations were structured to Philippines market timings, with:

• Dedicated teams active from 4:30–5:00 a.m. IST
• Clear escalation pathways
• 24-hour turnaround for all critical issues

Training was comprehensive:

• UAT workshops and hands-on testing
• Two weeks of structured distributor & salesman training
• On-ground field visits to sari-sari stores for real-world insights

“For us, partnership is critical. We look for long-term collaboration, easy ways of working, and a win-win relationship. That’s what made the partnership with VXCEED work.” - Aieen Brooks

The Result

Mega Sardines achieved immediate operational gains after going live on Lighthouse:

• A fully digitized field force—complete shift from pen-and-paper to device-driven execution.
• Higher operational reliability through loadout structure, stronger validations, and improved settlement handling.
• Better distributor performance with expiry management and real-time stock visibility.
• Significant uplift in reporting quality, improving managerial oversight.
• Enhanced route efficiency for Van Sales teams.
• Improved engagement from distributors, reflected in strong feedback post-rollout.

“After implementing Lighthouse, information finally became available and usable. With clear visibility into availability and activation, we can now set and enforce execution standards across the field.” - Aieen Brooks

Why Mega Sardines Chose Vxceed

1. A Unified, End-to-End Platform

One system for SFA, DMS, Central, Reports, and Van Sales — no fragmentation.

2. Precision and Control

Lighthouse’s validations, structured workflows, and reporting accuracy addressed the fundamental gaps in their legacy system.

3. Partnership-Led Implementation

Mega valued Vxceed’s hands-on approach — from UAT and distributor training to market visits and rapid product improvements tailored to the Philippines context.

“For us, cost, capability, and readiness all mattered equally. We knew Vxceed was already strong in the Philippines and had experience working with global brands like Unilever and Coca-Cola. That gave us confidence in the maturity of their systems and the thinking behind them — we weren’t starting from scratch, and that was a key reason we chose Vxceed.” - Aieen Brooks