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Markets · Southeast Asia

Sales and distribution software for Southeast Asia and the Philippines

Lighthouse by Vxceed runs sales force automation, distributor management and van sales for consumer goods brands in the Philippines, Myanmar and across Southeast Asia. It is built for fragmented general trade, sari-sari store routes and territories where connectivity drops.

Lighthouse at Mega Prime Foods, Philippines
Distributors
42
Digitised in 3 months
Original target
33
Exceeded by 11
Digital adoption
100%
Van sales and pre-sales
3 months
Mega Sardines rollout, against a 6-month plan
<24 hrs
Resolution for critical issues
108
Myanmar distributors migrated
6 days
Lighthouse 3.0 migration, zero downtime
Built for Southeast Asia

Built for fragmented general trade

Offline selling on every route

Lighthouse SFA works offline, so van sales and pre-sales reps keep taking orders at sari-sari stores and rural outlets, and data syncs when they reconnect.

Van loadouts and settlement

Structured van loadouts check quantities and prices automatically. Carry-forward stock improves van turnover, and settlement is automated, with safeguards if a device is lost.

Distributor visibility

Lighthouse DMS shows distributor stock, secondary sales, credit sales and pending invoices, with one set of master data for pricing, outlets and products.

Availability, visibility and activation

Reps capture display audits and outlet data during the visit, so commercial teams can measure availability, visibility and activation, and enforce execution standards.

Customer stories

Brands running Lighthouse in Southeast Asia

Philippines

Mega Sardines

42 distributors digitised in three months against a six-month plan, with 100% digital adoption across van sales and pre-sales routes. Read the case study

Myanmar

Global beverage brand

108 distributors moved to Lighthouse 3.0 in 6 days with zero downtime and 100% data integrity. Read the case study

Southeast Asia

Global personal care brand

Legacy DMS replaced with Lighthouse DMS and Central, giving distributors faster approvals and real-time visibility of stock, sales and settlements. Read the case study

Philippines

Mega Prime Foods

Aieen Brooks on how data and the right partnership strengthen sales execution. Watch the interview

How rollouts run

Rollouts that keep the market selling

Hands-on testing

UAT workshops and hands-on testing with distributors and field teams before go-live.

Time in the market

Vxceed teams visit sari-sari stores and routes to see how reps sell, and adapt the product to the local context.

Support in market hours

Support is aligned to local market timings, with critical issues resolved within 24 hours during the Mega Sardines rollout.

Market insight

Vxceed hosts T-Talk conversations on Southeast Asian FMCG, such as FMCG Indonesia 2026.

What our customers say

Trusted by leading brands in the Philippines

“

Lighthouse changed how we run sales and distribution day to day. Information became available and usable, giving us better visibility, stronger control, and more consistent execution across van sales and distributors. VXCEED’s system maturity and global experience meant we didn’t have to start from scratch, and their team supported us closely throughout the rollout.

Aieen Brooks, Commercial Excellence Director, Mega Prime Foods
42 distributors · 3 months · 100% digital adoption
FAQ

Frequently asked questions

Does Vxceed work with consumer goods brands in the Philippines?

Yes. Mega Prime Foods, the company behind Mega Sardines, runs Lighthouse for SFA, DMS and van sales in the Philippines. It digitised 42 distributors in three months against a six-month plan, exceeding its original target of 33, with 100% digital adoption across van sales and pre-sales routes. Read the case study.

Which Southeast Asian markets use Lighthouse?

Customer stories include the Philippines (Mega Prime Foods), Myanmar (a beverage brand that moved 108 distributors to Lighthouse 3.0 in 6 days with zero downtime) and a global personal care brand that automated distributive trade in Southeast Asia with Lighthouse DMS and Central.

Does Lighthouse work offline on sari-sari store routes?

Yes. Lighthouse SFA works offline, so van sales and pre-sales reps keep taking orders and invoicing on routes with weak or no connectivity, and their data syncs when they reconnect. Smaller distributors can use the DMS Lite app, which also works offline. The full Lighthouse DMS runs online.

How long does a Lighthouse rollout take?

It depends on the number of distributors and routes. Mega Prime Foods brought 42 distributors onto Lighthouse in three months, against a six-month plan. A Myanmar beverage brand migrated 108 distributors to Lighthouse 3.0 in 6 days with zero downtime.

Does Lighthouse integrate with our ERP?

Yes. Lighthouse has pre-built connectors for SAP, Oracle, Microsoft Dynamics 365, Navision and BPICS, so orders, invoices, stock and master data stay in sync with your ERP.

Ready to see it in action?

See Lighthouse for your Southeast Asian network

Our team will walk you through a demo built around your markets, your distributors and your routes.