The Scheme Illusion: Why a +35% Sales Lift Might Actually Be Losing You Money
A trade promotion posted a +35% sales lift and looked like a clear win. Tracking secondary offtake and claims after the fact told a different story.
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Customer Success Manager
Parth Yadav is a Customer Success Manager at Vxceed Software Solutions, with over 8 years of experience across technology and the FMCG/CPG domain. He works closely with customers around the world to drive adoption, strengthen relationships, and align the Lighthouse platform with their business goals, covering customer success, renewals, stakeholder relationships, and helping clients realize measurable value from their technology investment. He enjoys solving business challenges, learning about new technologies, and working with teams to deliver meaningful outcomes for customers. Outside of work, he spends time with family, follows automobiles, and explores entrepreneurial ideas.
A trade promotion posted a +35% sales lift and looked like a clear win. Tracking secondary offtake and claims after the fact told a different story.